How Much Do You Think the Broadcast and Cable Upfronts Will Increase This Year? Here’s The Number Barclays Capital is Predicting
Barclays Capital is projecting a surge in upfront ad spending, B&C reports. The big four broadcasters may see a 20% jump in ad spending compared to last year’s upfront. Thus, for the broadcasters, a total of $8.26 billion is what Barclays is prognosticating,…