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Mip TV Goes Green

The 2008 global content convention Mip TV Featuring Milia will include a series of events focusing on the role of television and media in environmental protection. The “Green Day” debates and symposia, set for April 7 at the event in…

Time Warner Renews Hallmark Deal

Crown Media Holdings said Thursday it reached a new multiyear distribution deal with Time Warner Cable to continue to deliver Hallmark Channel to 12 million subscribers. The new deal also allows Time Warner Cable to carry Hallmark Movie Channel in…

DGA Votes to Ratify Contract

The Directors Guild of America on Wednesday ratified a contract with the Alliance of Motion Picture & Television Producers, five weeks after the two sides reached a tentative accord. The guild “overwhelmingly voted to ratify” the contract, DGA President Michael…

Falco to Star in Showtime Series

Edie Falco, star of HBO’s “The Sopranos,” is moving to Showtime for her next premium cable project. The new show is a single-camera half-hour comedy about a nurse in a New York City hospital. Pre-production of a pilot, co-produced by…

Gospel Channel Scores Cruise Line Sponsorship

Gospel Music Channel said it signed up Royal Caribbean International and Procter & Gamble’s Crest toothpaste as sponsor of the third season of “Gospel Dream,” a music-competition reality show. Royal Caribbean will be integrated into the five-part series and will…

All-Star Weekend Sees Ratings Bounce

The National Basketball Association’s All-Star Weekend drew higher ratings on TNT amid memorable performances by LeBron James and Dwight Howard. Sunday’s tightly contested All-Star Game drew a 5% increase in adults 18 to 49 and a 20% increase among men…

Martha Stewart Living Brings Emeril on Board

Martha Stewart Living Omnimedia made celebrity chef Emeril Lagasse a richer man, paying $50 million for a package that includes episodes of his TV shows, cookbooks, food and kitchen products and a Web site. Martha Stewart Living is paying $45…

No Easy Definitions for This Generation

That Fluidity Makes It Harder to Reach the Demographic

Knowing Where to Go for Shows

Lifetime, Oxygen, WE Serve Women

What distinguishes your network from the other cable channels that are geared toward female viewers?

Lifetime “We encourage women to be who they are, and still we represent some escapism for women with our entertainment. The Lifetime brand respects women. The movies that we’re setting out to do now are not about women who are…