Though the consolidation wave that has taken the cable industry by storm in recent months has left the largest designated market area-New York-largely unaffected, the three cable operators doing local advertising sales business there are embracing change, adjusting to market…
One-Stop Shopping Ability Brings Parity With Broadcasters
By Wayne KarrfaltSpecial to TelevisionWeek The Los Angeles market probably stands to gain the most when the dust settles from the cable industry’s latest megamerger, industry observers said. While the nation’s second-largest DMA has benefited by being interconnected by the…
Precise Targeting, Visible Staff Effective in Tough Economy
By Sheree R. CurrySpecial to TelevisionWeek When the nonprofit Jewish Federation of Portland, Ore., wanted to recruit new members and solicit donations, it said yes to placing a direct-response ad on cable.“Because we want to target people of the Jewish…
Colbert Departing for Talker; Diversity Initiative With Rock
Cablevision, Charter, Time Warner Numbers Please Wall Street Investors
Channel Plans to Work With Organizations to Empower At-Risk Girls, Discuss Issues
Adelphia Communications, the bankrupt cable operator that agreed two weeks ago to be sold to Time Warner and Comcast, last Monday reached a settlement with the Department of Justice and the Securities and Exchange Commission under which Adelphia will pay…
Cable insiders from other regions may think they know the Albuquerque, N.M., designated market area, which covers about 85 percent of New Mexico and portions of two other states, but they don’t know half of it, local ad industry executives…