Seeking a Rebound
Advertisers Turn to Cable in Quest for More Value From Spots
Cable
MSOs Throw Hat in Ring for WWE SVOD
Cox, Blue Ridge, Others Agree to Carry On-Demand Service; WrestleMania in Cross-Promotion
Court TV Heats Up ‘Heists’
Channel Promotes New Series With Provocative Ads
Rising Tide of Growth
Comcast Sees Increase in Subs; Super Bowl Boosts Area’s Profile
Clients Buy Into Themed Channel
By Sharon EdrySpecial to TelevisionWeek Many Jacksonville, Fla., businesses were looking to expand their reach when the Super Bowl came to town at the beginning of February. Comcast Spotlight responded with a major initiative, offering its local clients a new…
Fuse Starts ’05 With a Bang
Music Network Launches 300 Episodes of Original Programming, 8 New Shows
Comcast Service Delivers Hot Leads
By Sharon EdrySpecial to TelevisionWeek Eight months ago, Comcast’s Phil Paligraf and his team contacted Tony Grego, president of Budget Car Sales in Indianapolis, about signing on to test-market the cable company’s new Vehix.com program, which generates leads from subscribers…
Poised to Grow in Midwest City
Comcast, Indy’s Largest Cable Provider, Reaps the Fruits of an Expanding Local Economy
Success Story: Comcast, Dealer Pull a Fast One
Hopkins Acura and sister dealership Hopkins Honda wanted to do something to significantly increase their name awareness in the San Francisco designated market area and to highlight one of their cool, fast cars. So they turned to Comcast Spotlight, but…
Battle Lines Drawn Over Military Nets
A&E, Discovery Prepare Dueling Channels; Scarce Distribution Means Tough Campaign