History Channel Planning Marquee Events for Males
Strategy Extends Network’s Effort to Diversify From World War II Fare
Cable
On the Brink of Merger
Adelphia Sale Could Stimulate Rash of Consolidation; Cablevision, Cox, Charter Among Possible Candidates
‘Schooled’ the Word for Advertisers
Searching for a different approach to reaching consumers, several local advertisers in the Albuquerque, N.M., designated market area signed on to sponsor “Get Schooled,” a touring affiliate ad sales promotion modeled after the “American Idol” competition. But instead of crooning…
Cox Moves to Expand Interactive Advertising
MSO Will Build Functionality on Top of Weather, Movie Listings, Other ITV Offerings
Signs of M&A Return May Be Misinterpreted
Despite the Race for Adelphia, the Real Trend to Watch Is Systems Going Private
Spirit Awards to Remain With IFC for 3 Years
Rainbow’s AMC, WE to Carry Event Features
Cablers Team to Thwart Satellite
Marketing Pooled for Big HD Events
Success Story: Psychics a Hit for Court TV
Court TV recently used a crystal ball to predict the future of some of its affiliate partners and reinforce its forensics brand, as well as promote a TV series.The New York-based cable network’s promotional event Psych-Out brought real-life psychics to…
Cable Tops Broadcast for Another Quarter
Turner’s Wakshlag Predicts Broadcast Nets Will Never Again Hold HH Sweeps Dominance
Reps Use Personal Touch
TV advertisers in Cleveland that are scrambling to rise out of an economic slump haven’t responded very well to cable ad sales promotions, but they seem to like getting to know their cable ad sales representatives, local industry leaders said….