Boom Time in Sin City
Cox Communications Thrives as Desert Mecca’s Growth Explodes
Cable
Hyundai Helped by Cable Ads
By Sharon EdrySpecial to TelevisionWeek Advertising on cable networks has paid off big time for Hyundai dealerships in Las Vegas. The automaker can now boast it has the No. 1-selling car in the city with 32 percent of the market,…
Football Sponsorships Score Points
By Sheree R. CurrySpecial to TelevisionWeek Nashville may be known as Music City, but high school football gives country music a run for its money in this state capital and home of cable’s Country Music Television network. As a result,…
An Undervalued Market for TV
Comcast Prospers Despite Low CPMs; Targets Newspaper
Seattle Can Show the Way
Tech-Savvy City an Excellent Place to Test New Tools
Rain or Shine Mariners a Draw
Despite a disappointing 2004 season in which the Seattle Mariners have won fewer than 40 percent of their games through August, the baseball team in the Pacific Northwest has propelled its TV home, FSN Northwest, into an enviable spot. That’s…
Charter Rules Its Home DMA
14 Percent Growth in Ad Sales Seen in First Half
Campaign Takes Aim at Fitness
By Shelley GabertSpecial to TelevisionWeek Charter’s Get Hooked on Health St. Louis is a new initiative spearheaded by Charter Advertising Saint Louis, geared to stimulate a neglected market and perhaps improve the health of a city. “Health and fitness has…
HGTV Hits Nail on Head
Once Regarded as a Niche for Do-It-Yourselfers, Scripps Channel Has Expanded Its Ethos-And Its Audience