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Viewing Across Screens Grows, Nielsen Report Says

The average American’s usage of TV, Internet and mobile continues to increase, with TV use hitting a record high, according to the Nielsen Co.’s second “A2/M2 Three Screen Report.” The average time a U.S. home used a TV set during…

Company Uses Facebook to Access Teens

EF Educational Tours, along with “The Real World” producer Bunim/Murray Productions, has launched a Web video series on Facebook, Adweek reports. “Life on Tour” chronicles teens experiencing a trip to Lucerne, Switzerland, Paris, Florence and Rome in weekly 5-minute installments….

Video: Surviving the Local Advertising Crunch

Daisy Whitney’s New Media Minute

Live Sports Streams Growing

Live streaming of sports is all the rage as it provides new opportunities for fans, networks, leagues, Internet providers and advertisers, Multichannel News reports. Networks are given another medium to cover more sports while fans are given better access and…

Crackle Launches New Season Next Week

Sony-owned online video destination Crackle.com said it will launch its new season next week with shows featuring such familiar faces as Neil Patrick Harris, John Stamos and Christina Applegate. The lineup for the winter season includes new series “Anytime With…

Google Improves Search Technology for TV Ad Platform

Google said it instituted new search technology today for the Google TV Ads Platform that will let advertisers make their TV spots more targeted. Google TV Ads is the search giant’s foray into the TV advertising business that lets marketers…

Blip.tv Puts Web Video Clips on iPhones

Online video technology service blip.tv today released an iPhone application that plays blip.tv-hosted clips on the popular mobile phone. iPhone users must view the videos through the mobile Safari browser, blip.tv said. The application represents a step toward making Web…

Twitter Rejects Offer From Facebook

Twitter has rejected a takeover offer worth $500 million from Facebook, the Silicon Valley Insider reports. The offer was in all-stock form. Twitter felt the figure was inflated and the shares should be valued at the lower figures that have…

Web Series ‘The Guild’ Lands Microsoft, Sprint as Sponsors

Popular original Web series “The Guild” landed a sponsorship deal for its second season with Microsoft and Sprint, the show’s creator and star Felicia Day announced today. The second season of the award-winning Web show will be sponsored by Sprint…

Networks, Web Content Providers Still Keen on CES

NBC, Sony Among Companies Broadcasting Shows Live From Convention