Hulu Finds Viewers Will Watch Ads When They Have a Choice
One Long-Form Ad in Lieu of Scattered Breaks Is Popular Option, Study Reports
Digital
Column: Netflix Experience Improves TV-Free Lifestyle
I don’t need another box. I am determined to turn all of my existing television paraphernalia into high-octane machines operating at peak performance to deliver maximum entertainment value to me. Microsoft’s Xbox 360. Because you know what happens when you…
Most Find Internet a Reliable Source of News
A Zogby poll commissioned by IFC has found most people consider the Internet a more reliable source of news than television, TVNewser reports. Of those polled, 37.6% felt the Internet was the most reliable source of news, compared with 20.3%…
Sezmi Lays Off 20 Employees
The broadcast-Internet hybrid TV service Sezmi has laid off 20% of its 100-person workforce, Multichannel News reports. Sezmi is a venture-funded startup founded two years ago, counting Morgenthaler Ventures, Omni Capital Group, Index Ventures, TD Fund and Legend Ventures as…
TheWB.com Gathers Thanksgiving ‘Friends’
TheWB.com is celebrating the upcoming Thanksgiving holiday by putting all nine Thanksgiving episodes of “Friends” in one spot for the first time. The Web site also features Thanksgiving-themed episodes from “Everwood,” “The OC,” “Gilmore Girls” and “In Living Color,” as…
Yahoo! Tapped for T-Mobile Mobile Search
T-Mobile USA has named Yahoo the official search engine for most of its mobile phones, MediaPost reports. Web2go comes complete with a customizable home page that provides news, financial information, weather, Flickr photos and Web images, MediaPost says. Yahoo will…
‘Office’ Episode Extended Online
An extended version of last night’s episode of NBC’s “The Office” will be available Tuesday on the network’s Web site, NBC.com, the Hollywood Reporter says. The episode will feature additional scenes and extra footage. “What fan of ‘The Office’ wouldn’t…
NTIA’s Baker Supports DTV Extension
The Bush administration now is supporting the suggestion that some analog TV stations should remain on the air for 30 days after the national transition to digital broadcasting in February, Multichannel News reports. “It would be a helpful step, so…
Internet Ad Revenue Continues to Grow, IAB Says
Internet advertising revenue grew 11% to nearly $5.9 billion in the third quarter, compared with the same period a year ago, the Interactive Advertising Bureau reported today. The third-quarter figure also is 2% higher than the final for the second…
Senate Approves Emergency Analog Outlets After DTV Deadline
The U.S. Senate today approved legislation that would cushion the digital TV switchover by allowing stations to air analog emergency messages and billboards informing of the switch for 30 days after the Feb. 17 switchover. The legislation, which still awaits…