Mobile video technology firm Transpera has inked deals to deliver cell phone video and dynamic targeted ads on phones for MTV Networks, Discovery Communications, AccuWeather, Travel Channel and Next New Networks. MTV already uses Transpera’s tools for VH1 and for…
MySpace inked a deal to carry TheWB.com’s new digital series “Sorority Forever” on the world’s largest social network, the companies announced Sunday. The show will run on its own custom site on MySpace TV starting Sept. 8. New episodes premiere…
The Association of National Advertisers voiced its concern over a recent government approval of a Yahoo and Google Internet search advertising agreement, claiming “the partnership will control 90% of search advertising inventory,” Reuters reports. The ANA sent the objection in…
FCC, NAB, Local Stations Gird for Test
Exploring the ‘Clip-ification’ of Presidential Politics
There’s a joke in the new-media business that money never changes hands. But there’s a lot of truth to the proposition, because most independent Web video creators aren’t making money. That also means they aren’t in a position to pay…
Veoh CEO Steve Mitgang may be winning his battle against the perception that his Web video destination is mainly a home for anime and porn. Veoh, which launched in 2006, regularly attracts about 3 million monthly visitors. It recently struck…
The clear frontrunner in this presidential campaign when it comes to online display ads is Barack Obama, MediaPost reports. Obama’s ads drew, on average, 92 million monthly views from January through June 2008. That number is compared to 7.3 million…
Sarah Palin is the most searched-for political figure on the Internet in the last three years as measured by volume of searches in a one-week period, according to Hitwise. For the week ending Aug. 30, Internet searches for Alaska’s governor…
The speech by Republican vice presidential candidate Sarah Palin at the Republican National Convention on Wednesday has been viewed more than 1.3 million times online in less than 48 hours. That accounts for views across the Web, with most coming…