News Corp.-owned MySpace has tapped NBC News and MSNBC to exclusively provide the social networking site with election content during this year’s presidential election, Broadcasting & Cable reports, rather than corporate sibling Fox News. NBC News and MSNBC will provide…
Disney-ABC has redesigned SoapNet.com, the home site of its daytime drama programming, and created a new online advertising network to capitalize on the revamp. The redesigned version has added celebrity, beauty and fashion news to its soap coverage, which currently…
Warner Bros. Television Group has partnered with Time Inc.’s Essence Communications to produce a new Web destination in tandem with Warner’s Telepictures Productions, the companies announced today. Under the partnership, the two media companies will relaunch Essence.com this summer. The…
Online television network Revision3 will begin distributing its Web series on Hulu, Joost, Tivo, Break.com and Revver, the company said today. Revision3 currently produces about a dozen online TV shows that have been available primarily on its own site, Revision3.com,…
An advertising executive last week said something that shocked me. The agency representative said that advertisers are resistant to moving away from pre-roll ads online because they want to be able to tell a story with their ads. OK, I…
Jeff Berman has been promoted to president of sales and marketing at MySpace. Mr. Berman most recently was the company’s executive vice president of marketing and content. Before joining MySpace in 2005, he was a private political consultant following his…
Characters from the two popular Web series “Lonelygirl15” and “KateModern” will guest star in each other’s shows for the next two weeks starting today, the creators of both series announced. The shared programming will run through May 1 on www.LG15.com…
Bob Harper, a trainer from NBC’s “The Biggest Loser,” will host an online, short-form Web series, “5 Minute Office Workout,” the Hollywood Reporter says. The series, produced by MSN and Reveille, debuts today on MSN.com and will feature Mr. Harper…
Web-Video Revamp Readied for Upfront
As convergent deals and online ad inventory become more of a norm for the cable upfront, one problem remains: streamlining the digital conversation. This recently became apparent to Amy Baker, senior VP for ad sales at History, when she met…