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Broadband to Use ScanScout Targeting Tools in Videos Online video ad network Broadband Enterprises has paired up with technology firm ScanScout to provide in-stream video ads and overlay ads to Broadband Enterprises’ affiliated Web sites. Broadband Enterprises counts more than…
Tiki Bar Host: It’s a Living
The host of the Web show Tiki Bar, Jeff Macpherson, said he’s able to make a living off his program, and that viewers aren’t necessarily turned off by longer Internet video fare. Viewers are ready to move beyond snack-size content…
‘Superstar’ Host Touts Cash Potential
As audiences grow in the online video world, Web producers have the potential to make a lot of money, said Martin Sargent, host of “Internet Superstar.” In an exclusive interview with TelevisionWeek at the Ad:Tech San Francisco 2008 conference, Mr….
‘Diggnation’ Stars Sticking to Web
The prospect of jumping to traditional television is enticing for many Web hosts, but the stars of popular Internet show “Diggnation” are content to stay in the digital world, one of the show’s presenters said. In an exclusive interview with…
New AOL Content Drawing Clicks
AOL’s investment in new content for some of its Web sites is resulting in traffic gains, the Wall Street Journal reports. But the troubled Time Warner unit has yet to translate the increase in visits into higher ad revenue, the…
HD Camcorders: From Niche to Norm
This year’s graduates have all the more reason to recoil in horror from their camcorder-toting parents, as a lot more of the cap-and-gown crowd will have their every move filmed in HD. While DVD analysts have predicted that high-definition players…
Hulu’s Eric Feng: Early Results
The player: Eric Feng, chief technology officer at Hulu The play: Feng was the first person hired by Hulu Chief Executive Officer Jason Kilar, and he helped the NBC Universal-News Corp. joint venture go from last year’s inception to last…
This Week in HD: Shaq and Steve, Brad and Ed, Ethan and Joel
HD programming picks for April 24-30: “Spurs vs. Suns,” “Fight Club,” “Blood Simple” San Antonio Spurs vs. Phoenix Suns (ESPN). Friday, April 25, 7:30 p.m. ET. The defending champion Spurs take on Steve Nash and the Suns in Game 3…
Blu-ray Won Battle, But Still Has to Win Over Consumers, Analyst Says
Consumer ambivalence may be the biggest challenge facing the high-definition DVD player market, according to a new report from ABI Research. Although Sony’s Blu-ray format has emerged as the victor in HD video technology race, ABI analysts said many people…