Madison’s WISC Calling With Content
Station One of the First on Local Level to Offer Video of News, Sports, Weather Over Cellphones
Digital
Revolution in VOD Ads
Music Choice Says Advertisers Pay Only for Spots Viewed
Turner Plunges Into Broadband Gaming
Marketing Tour, Presence at Download Music Festival Planned for Launch of GameTap Service
Cooking Up a Web Show
Food Network Series to Feature Exclusive Broadband Content
Tech Briefs: Comcast Preps On-Demand Local Reality Shows
Comcast’s Dating on Demand service has not only helped romance seekers scratch the love itch, it has also proved to be the blueprint for a new type of on-demand content: local reality shows. Based on the success of Dating on…
Initiative Rolls Out Engagement Tool
Advizr Software Aims to Connect Marketers With Target Audience
Discovery Turns to Effects for ‘Collision’
Space is really, really black. And there aren’t a lot of cameras up there. That’s why Discovery is relying on about 15 minutes’ worth of special effects from Eden FX to tell the story of NASA’s three-year project to shoot…
MTV Gives Shows Online Bonus
New ‘After Shows’ Poised to Power Its Broadband Brand
Tech Briefs: Fuse Adds More Interactivity
Youth-oriented network Fuse said it is building on its upfront promise to deliver on multiple platforms by adding interactive capabilities to three shows this summer. The net’s target audience is the 12-to-24-year-old crowd that excels at watching TV, surfing the…
Text-Centric Sites Getting Makeovers
Viacom Moves to Web Portals; NBC Stations Launching New Media