Digital

SoapNet Creating Grass-Roots Buzz

Promo Effort Uses Web Sites and Super-Fans to Spread Word on Series

Tech Briefs: KNTV Offers Online Newscast

NBC-owned KNTV in San Francisco last week launched a Web-exclusive newscast. The webcasts range from 90 to 120 seconds and include national, local and international news. The station offers them Monday through Friday at 9 a.m., 10 a.m., 1 p.m.,…

Tech Brief: Monday Baseball Rolls Out New Look

When ESPN’s “Monday Night Baseball” makes its season debut tonight, it will do so with a new graphics package. The look will be similar to what the sports network rolled out a few months ago with “Sunday Night Baseball”-a 3-D…

Video Making Its Presence Felt

Buyers’ Interest in Broadcast, Cable Online Inventory Increasing

Tech Briefs: DirecTV Upgrading Set-Top Boxes

DirecTV began downloading new interactive capabilities to some of its set-top boxes earlier this month as part of the satellite provider’s larger goal of introducing more next-generation ad-friendly functions into its set-tops and its new digital video recorders. The download…

Providers Jockey for Mobile Slots

Preferred Positions on Cellphone Menus Will Go to Earliest Players

Tech Briefs: Time Warner Intros eBay on TV

Time Warner planned to roll out eBay on TV last week to its Austin, Texas, system. The auction capability, enabled on the television through technology from interactive technology player BIAP Systems, tailors the eBay experience to the TV, allowing viewers…