Ads for New Platforms
| Advertising | Carat Workshop Looks at Nonlinear Technology
Digital
Showtime Offers Wireless Content for Hit Shows
As part of its efforts to explore wireless opportunities, Showtime has introduced a new “mobile store” at its Sho.com Web site, where viewers can buy ringtones and cast photos for the popular show “The L Word.” The mobile store is…
Hi-Def TV Content Ready to Blossom
Big 3, Cable Prepare to Deliver More, Varied HD to an Eager Audience
Tech Briefs: V Cast Sends Video to Cellphones
As Verizon Communications surges forward with its plans to deliver competitive television services, the company is also on a parallel track to provide video service over cellphones through Verizon Wireless.Earlier this month Verizon Wireless launched its new wireless broadband service,…
Verizon’s VOD Horizon
| Digital | Telco and TVN Set Up Deal for Content Distribution
VOD Ad Solution Hits Testing Stage
| Cable | Comcast Expected to Deploy N2’s AdPoint; MSOs Can Insert, Swap Spots on the Fly
A New Creative Process
| Advertising | SMG Access Focuses on Emerging Media
VOD Ads Move Forward
| Advertising | As Measurement Data Is Sought, Content Breaks New Ground
Lifetime Commits to Online Series
| Cable | Network’s First Broadband Premiere Will Coincide With Valentine’s Day Movie Marathon
Tech Briefs
Cellphone Video Service in WorksDiscovery Networks is developing plans for a mobile Discovery service that will play on cellphones. The content will be geared toward the smaller screen and the shorter attention span for video on cellphones. “What research has…