Scripps Turns Up Heat on Broadband
Short-Term Plans Put VOD on Back Burner; Web Sites in the Works
Short-Term Plans Put VOD on Back Burner; Web Sites in the Works
EchoStar Brandishes VOD Service; DirecTV Bolsters Interactivity
Move to Create Platform for Long-Form Ads on VOD Includes Delivery of Usage Data
While Discovery was one of the last programmers out of the gate with a video-on-demand offering last fall, it is making up for lost time with ambitious on-demand plans for 2005. As part of its on-demand growth strategy, Discovery Communications…
HGTV, Fine Living, DIY, Food Network Ramp Up Content to Fuel Launch
Comcast said it has begun talking to programmers about providing promotional opportunities for their linear shows on its video-on-demand platform. The initiative follows some of its current VOD partnerships with programmers, such as the on-demand airing of Noggin’s holiday movie…
In conjunction with a new Microsoft and Intel marketing campaign (TelevisionWeek, Nov. 8), ABC last week introduced its most aggressive slate of interactive applications ever. Interactivity is integrated into ABC’s “Extreme Makeover: Home Edition” show on Sundays, sister network ESPN’s…
Programming to Include Select Broadcast, Cable Prime-Time Series
Cable Firm Rolls Out iWant More! as Entry Into Long-Form Space
Comcast plans to add another free content layer to its bulging video-on-demand service next month when it begins to roll out music videos on-demand from Music Choice in most of its VOD systems. The service, which will include music videos…