Creating Powerful Media Ideas
Using the One-Up Exercise Enables Planners to Tap Creative Sources
In Depth
Fox Is Finding Ways To Win Despite Itself
For all the recent media reports about “American Idol” and “24” hitting slumps, Fox has firmly outperformed competitors in both ratings and year-to-year growth. Season to date, Fox is the only major broadcaster to have gained total viewers. And while…
Discovery Readies New Mobile Series
Company Bets on License Fees, Advertising Revenue
‘Stable’ CBS Hurting Along With The Rest
“Most stable network” is the phrase industry experts typically use to describe CBS, which this year is looking to take calculated risks to freshen its lineup and find some younger viewers. During the tumultuous 2006-07 season, that stability has come…
MyNetwork Revives ‘Folks,’ ‘Paradise’
MyNetworkTV is ordering a new series inspired by a popular Dr. Phil segment and reviving a pair of broadcast reality shows to bolster its lineup next season. The network will debut the tentatively titled “Divorce Wars” this fall, where unhappy…
UFC, Soccer Movie in HBO Sports Pipeline
Joe Louis, College Football Projects Also on Broad Slate
Newspro: D.C. Talkers
THE BIGGEST GET Leading vote-getters: As the current occupant of the Oval Office, President Bush is always the biggest possible interview booking. (“He could do himself some good if he would come out.” “He’s in denial.”) But running right behind…
Viral Video: Hasselhoff Family Video
TelevisionWeek is trawling video-sharing Web sites to find the hottest clips spreading on the Internet. Visit TVWeek.com to view the latest. The setup: Oh, it’s almost too easy: yet another celebrity behaving badly in private. So move over Alec, Britney…
Why do you think ‘American Idol’ is slipping in the ratings?
“With five years of discovery and surprises, the format really did create credible stars. But this year, with every round Sanjaya stayed in the competition, viewers began questioning the voting process. And that doubt dampens passion—and ratings.” Ray Solley, cable…
Don’t Count Boxing Out
Pay-Per-View Bout Proves Fights a Hot Ticket