What a difference one midterm reversal of political fortunes in Congress can make. For the first time in the six years that TelevisionWeek has compiled a list of the best and worst of the political, elected and government figures who…
By some measures NBC has done everything right in the past year. The network readily embraced online content integration with its NBC 360 plan. It launched the top-rated new drama (“Heroes”) and boosted Sunday nights last fall with NFL football….
The player: Amir Ashkenazi, CEO and founder of Adap.tv. The play: Adap starts with the premise that consumers don’t like watching 15- or 30-second pre-roll ads before their online video. As an online video advertising network, Adap has developed technology…
Television Holds Own Despite Competition for Ad Dollars
For The CW, the math has gone “1.3 + 1.3 = 1.3.” That’s the season-to-date 18-to-49 rating average of parents UPN and The WB, which combined to produce a network finishing its first year with the exact same audience in…
Hits to Be Available On-Demand in Test, but No Fast-Forwarding Allowed
A look back at the headlines from five years ago proves the old saw about television being a cyclical business. And history can provide insight into the future. So leading up to TelevisionWeek’s commemorative silver-anniversary issue on May 21, we’re…
Using the One-Up Exercise Enables Planners to Tap Creative Sources
For all the recent media reports about “American Idol” and “24” hitting slumps, Fox has firmly outperformed competitors in both ratings and year-to-year growth. Season to date, Fox is the only major broadcaster to have gained total viewers. And while…