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In Depth

MySpace Rolls Out Branded Content Channels

MySpace inked deals with more than a dozen lifestyle and news brands to launch branded content channels on its site in the coming months. The social networking site will launch channels on MySpace Video for National Geographic, the New York…

Telemundo Cancels ‘Vas o no Vas,’ Announces Marketing Plan

Telemundo is canceling “Vas o no Vas,” its version to do “Deal or No Deal,” but it is taking parent company NBC Universal’s 360-degree marketing plan out for a spin in 2007-2008 season. At its upfront presentation to Madison Avenue,…

ABC, CBS Work Out Live-Plus Ad Sales Formulas

Fast or slow, the broadcast networks say they’re ready to go. Despite the issues of commercial ratings, digital video recorders and integrated marketing complicating matters, ad sales executives at ABC and CBS said they’re prepared to begin negotiations in the…

Univision Makes Engagement Pitch

Univision unveiled new shows including a Spanish-language version of “Desperate Housewives,” as well as a Jennifer Lopez project, to woo advertisers attending the No. 1-rated Spanish-language network’s upfront presentation. Univision CEO Joe Uva and Chief Operating Officer Ray Rodriguez pushed…

CBS Announces Fall Schedule

Touting a less conservative slate that includes vampires, swingers and a musical, CBS unveiled its new shows and fall schedule Wednesday. The network announced five additions for fall-three dramas, one comedy and one reality program. That’s fewer new fall shows…

Fox Orders Two More Days of ’24’

Fox has ordered two more seasons of its Emmy-winning action series “24,” the network announced Wednesday. The order extends the series through 2009. The deal comes near the conclusion of the current “24” season, which has disappointed critics and led…

CBS Picks Up ‘Kid Nation’ Reality Show

CBS has ordered 13 one-hour episodes of a new reality show where kids build a community from scratch in an abandoned ghost town, sources said. “Kid Nation,” from Emmy-winning “Extreme Makeover: Home Edition” producer Tom Forman, placed 40 “over-achieving” kids…

Exclusive Podcast: ’24’ Producer Has No Regrets

The pressure surrounding “24” this season has been high with criticism from both the press and fans, but in this week’s exclusive Backlot Talk, showrunner Howard Gordon said he has no regrets. “I’ve always been my own worst critic and…

Disney-ABC Dials in Sprint Carriage

The Disney-ABC Television Group has called upon Sprint for a multiyear partnership that will offer Sprint customers ABC Entertainment, ABC News and the Disney Channel content on demand and via three “linear” mobile channels that will run a constant stream…

ABC Sets Fall Schedule, Defends Development

This fall, ABC is going to look like a whole new network, complete with nine new prime-time shows. ABC confirmed Tuesday it has picked up a total of seven new dramas, four new comedies and an Oprah Winfrey reality series…