The CW unveiled a mix of younger-skewing dramas and unscripted series, with a dash of comedy thrown in, at its upfront presentation to advertisers in New York City on Thursday. At The CW’s energetic upfront presentation to advertisers at Madison…
Ad spending on the Internet is already the fastest-growing category as advertisers shift funds from traditional media—television, magazines, newspapers—to the Web. At this week’s upfronts, the powerful broadcast networks are promising their clients that they, too, have digital solutions, because…
Carat Chief Maps New-Media Landscape
It’s getting warm. People are starting to go to the beach. It must be time for Shark Week on Discovery Channel. This year marks the 20th anniversary of the event in which the channel’s entire program schedule is devoted to…
Top Brands for Automotive Product Placement 2006 Product placement is big business and the automakers have plunged in. In CBS’s “The Amazing Race” alone, advertiser’s autos were placed somewhere in the show 513 times. Nielsen Media Research tracks product placements…
With “American Idol’s” season coming to an end and “So You Think You Can Dance” gearing up, executive producer Nigel Lythgoe finds himself taking bites from an ever-full plate. In this week’s exclusive Backlot Talk, the showrunner dishes on what…
HBO is making the pilot episode of its new comedy, “Flight of the Conchords,” available online to promote the show. The show is available exclusively on MySpace until May 21. After that the show will be available on HBO.com. Users…
AOL acquired mobile advertising technology provider Third Screen Media on Tuesday, in a deal that underscores AOL’s bet on the growth potential for advertising on mobile phones. Financial terms were not disclosed. “AOL is one of only four at-scale advertising…
American comedy writer Larry Gelbart has been chosen to receive the Humanitas Prize Kieser Award, which recognizes the humanizing talent of writers whose work has had significant impact in the entertainment industry. “Larry Gelbart is a tremendous talent who possesses…
For the first time, a series following “American Idol” posted a higher initial rating than the reality titan. Fox’s “House” scored a 9.2 rating among adults 18 to 49, according to preliminary Nielsens, building on the “Idol” rating of 8.9….