Treat Web Site as Client’s Front Door
Online Experience Must Be Integrated Into Advertiser’s Overall Message
In Depth
When ‘Dancing’ Stumbles
The Insider wasn’t going to watch “Dancing With the Stars” at all this season, in protest of Heather Mills using the ABC hit — and her will-it-or-won’t-it-fall-off? prosthetic leg — to rehabilitate the reputation she so venally damaged in her…
New Metrics for a New Age: A Battle With Complexities
By Michael Pardee As with the rest of the industry, Scripps Networks is facing the challenge of rapidly changing audience and advertising measurement needs. The traditional “currency” by which advertising is planned, valued, bought and sold is under attack. Advertisers…
Seeking Permission to Clear Clutter
Ad Industry Fixes Aren’t Working So Far
Big Stories Bolster Cable News Ratings
Double-Digit 1st-Quarter Viewership Gains for MSNBC, CNN
Digital Dealmakers: Steve Hoffman
The player: Steve Hoffman, chief operating officer and co-founder of Zannel, a mobile entertainment company. The play: Zannel is going after a growing business: social networking via cell phones. Zannel helps media companies create mobile channels and distribute their videos…
Google’s Online Ad Auction System Builds Hope for Improved Information
Measurement Makes the Plan
Discovery Takes on Environmental Hue
Ad Buyers Seen Warming to 24/7 PlanetGreen Outlet
DISCOP Sets Co-Production Conference
The Budapest-based DISCOP television market has unveiled plans for DISCOPRO, a daylong conference and networking event dedicated to co-production opportunities in the region. DISCOP, which was purchased last year by the National Association of Television Program Executives, is the only…
GSN Ready to Host World Poker Tour
With Travel Channel folding its World Poker Tour hand, the show has set up new stakes at GSN. The game-themed cable network will pay WPT Enterprises $300,000 per episode for next year’s 23-episode sixth season, according to WPT’s securities filing….