Google’s Online Ad Auction System Builds Hope for Improved Information
Measurement Makes the Plan
In Depth
Discovery Takes on Environmental Hue
Ad Buyers Seen Warming to 24/7 PlanetGreen Outlet
Hearst Challenges Magazine Curse
Fox TV Studios Deal Tests Web Waters Before Going on Air
NASCAR, Building on Domestic Success, Looks Farther Afield
Shifting Gears
‘Ross Is Boss’ Set to Join Syndicator’s Daytime Trial Lineup
20th Courts Audience Favor
Technology Bowing at NAB Links Broadcasters to Mobile Users
For Mobile TV, New Options
TVWeek Heads for a Milestone
Silver Anniversary to Be Observed May 21
Spinning Digital in its Own Sphere
Sony Finds Value in Emerging Arena
Viral Video: It’s A Dog’s Life
TelevisionWeek is trawling video-sharing Web sites to find the hottest clips spreading on the Internet. The setup: OK, so it’s glaringly self-referential. But who hasn’t wondered about the faces behind YouTube? Not the viral video stars, but the employees themselves….
Stacking Up Against the Major Players
VOD Provider Music Choice Seeks Status of Network Among Ad Buyers