Hispanic Market: Leveling Field in Ratings Game
One Scale Now Fits All at Nielsen
In Depth
New YouTube Rival Excites Ad Buyers
Prospect of More Video Ad Inventory May Lower Prices
Sponsors Take on ‘Roots’ For TV One
Southwest, Army Join Forces for Anniversary Showing
Digital Dealmakers: Sean Doherty
The Player: Sean Doherty, founder of Channels.com The Play: Channels.com is angling to be the electronic program guide for the Web video world. The site, which went live last week, serves as a directory for online video such as ad-supported…
The Insider: (D)Rat It
(D)Rat It Here’s an appetite killer. After New Yorkers were treated to endless loops of video of rats on a midnight gambol in a fast-food franchise restaurant, a crew from “Inside Edition” set out to see how hard it would…
Viral Video: Girl in Shower with Keyboard
TelevisionWeek is trawling video-sharing Web sites to find the hottest clips spreading on the Internet. The Setup: Having trouble cleaning those hard-to-reach spots in the shower? Like, say, your back? Then consider soaping up that old keyboard that’s been collecting…
Who’s In, Who’s Out in New Video Play?
Abstainers Eye NBCU-News Corp. Venture
Getting Into Consumers’ Heads, Habits
Changing Purchasing Patterns Should Encourage Innovation at Upfronts
Syndication ‘Secret’ Revealed
Self-Help Phenomenon Heading Toward Daytime TV Run After Negotiations With Major Television Distributors
Ad Spending Up Slightly During 2006
Spanish-Language TV Shows Growth, As Does Spot Biz in Top 100 Markets