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In Depth
Shrek Turns Over New Leaf in Kids Obesity Fight
Shrek is switching sides in the kids obesity fight-at least temporarily.DreamWorks Animation’s green ogre whose promotion of a sugary cereal named in its honor were repeatedly pummeled by U.S. Sen. Tom Harkin, D-Iowa — “We got rid of Joe Camel….
TelevisionWeek Honors ‘I Love Lucy’ Co-Creator
With the recent passing of “I Love Lucy” co-creator Bob Carroll Jr., TelevisionWeek is presenting a retrospective of the most popular American sitcom of its generation.The package includes remembrances from contributors as varied as co-creator Madelyn Pugh Davis; Lucille Ball…
Fox Edges Out NBC in Monday Ratings
A “24”-fueled Fox scored its first Monday night ratings win with entertainment programming all season, edging out a “Heroes”-heavy NBC.Fox’s combination of “Prison Break,” which earned a 4.1 rating among adults 18 to 49 according to preliminary Nielsen Media Research…
Yahoo Unveils Brand-Linking Strategy
Yahoo introduced a new strategy today designed to better link entertainment content across Yahoo’s sites and services. Under this so-called “Brand Universe” strategy, Yahoo will develop sites dedicated to 100 high-profile entertainment brands this year, including TV shows “Lost” and…
’24’ Showrunner Explains White House Friction
The sixth hour of Fox’s “24” saw increased friction at the White House as aide Thomas Lennox made his move against rival Karen Hayes. Showrunner and executive producer Howard Gordon defends the choices made in the storytelling, saying it strengthened…
Study: YouTube Saps TV Watching, Other Activities
Apparently, YouTube isn’t that good for TV networks after all. A recent Harris Interactive study found that about 42 percent of online adults in the United States said they have watched a YouTube video and 32 percent of frequent YouTube…
Adult Swim Sets Two Live-Action Series
Adult Swim said it plans to launch its first two live-action series Feb. 11.“Tim and Eric Awesome Show, Great Job,” a variety sketch show from the creators of Adult Swim’s “Tom Goes to the Mayor,” will air Sundays at 11:45…
Who’s Advertising in the Super Bowl
Who’ll be sharing the field with the Bears and the Colts? Get an updated list of the marketers advertising in the Bowl as well as a look at the time they bought and how they’ll use it. (Courtesy of AdAge.com)Click…
’24’ Backlot Talk
Chuck Ross: Hello again everybody. It’s Chuck Ross, editorial director of TelevisionWeek magazine. And we’re talking this morning with Howard Gordon, executive producer and show runner of “24.” Good morning Howard. Howard Gordon: Hey Chuck. Good morning. Mr. Ross: How…