Marketers Use Finesse in Reaching Hispanics
Direct-Response Industry Preaches Cultural Sensitivity
In Depth
Studios Choose Sides In DVD War
Sony-Toshiba Fray Hits Series Releases
On Target
CW Affiliates, Pleased With New Network’s Progress, Report Increased Revenue Despite Soft Ratings
News Briefs: Syndie Talk Shows Rise in First Sweeps Week
Several syndicated talk shows continued to rise during the first full week of November sweeps. Leading the pack in gains was King World’s “Dr. Phil,” which had its best viewership in 18 months, according to Nielsen Media Research data for…
Special Report HD World Expo: Event to Put Focus on TV’s Challenges
Inaugural Expo Examines Rapidly Evolving Climate for High Definition
O.J. Story Just Won’t Go Away
Simpson Advance Extends Controversy
Viral Video: Shock and Awe
TelevisionWeek is trawling video-sharing Web sites to find the hottest clips spreading on the Internet. Visit TVWeek.com to view the latest.The setup: Video game junkies camp out for hours in front of electronics retailers. They set up tents. They wait…
Originals Bring AMC Ad Dollars
Net’s New GM Lands Sponsors Ford, FYE, Hyundai
ABC Dancing Its Way to Top Spot
Alphabet Net Holds Solid Lead With 4.4 in Prime Demo
Special Report Family-Friendly TV: Kids Sprout Takes Root as Leader in Genre
Cable Net Maintains a Preschool Focus, but Gives Caregivers Something to Like Too