Barrett: NBC Must ‘Play to Win’
Hearst-Argyle Chief Skeptical About Net’s Prime-Time Edict
In Depth
Hi-Def TV: Turning Gadgets Into Thrills
Programmers Making the Most of New Technology
MyNet Flat for Sixth Week On-Air
MyNetworkTV’s prime-time telenovela block was flat week to week for its sixth week on the air, with “Desire” and “Fashion House” mostly even among households and adults 18 to 49. “Desire” was flat among total viewers (777,000) and down 6…
The Designated Talkers
The Insider, speaking for no one but herself, thanks ABC Entertainment President Steve McPherson for triggering a change in the breakfast program scheduled by the International Radio & Television Society for Nov. 15 at Manhattan’s Waldorf-Astoria Hotel. Until a couple…
ABC Stays Atop Ratings; World Series Disappoints
Fox, CBS Tie at No. 2 Spot, CW Marks Season Highs
Screaming to Be Heard
FEARnet, Others Find Their Way With Unusual Launches
And the Award Goes to …
From IAG Research In 1953, to celebrate its 25th anniversary, Hollywood’s annual Academy Awards ceremony was presented live on television for the first time. For years viewers seemed to have a love affair with the only two major shows of…
Fox Isn’t Cheering for Short Series
Cash at Risk in Abbreviated Showdown
Betting on a Syndie Trifecta
MGM Vets Place Bets on Overlooked Shows
Hi-Def TV: Adoption of HD Slow Going for Advertisers
Costs Inhibit Many Clients, But Those Who Take the Plunge Reap Certain Benefits