How Ads Are Measuring Up
Broadcast Nets Grow Angry Over Commercial Ratings
In Depth
Smart Agents See Minorities as Future
By Dinah Eng Everybody in Hollywood wants an agent. If you’re a talented minority seeking representation, you may be seen as a good potential client or as the pink elephant in the room nobody wants to talk about. Diversity has…
Carat, Gotuit Join To Mine Comparable VOD, Web Data
Media agency Carat has locked in clients Norelco, Remax and Chase to participate in a pioneering market trial gauging consumer interaction with ads across video-on-demand and broadband. The effort marks one of the first instances in which advertisers can compare…
Hi-Def TV: Sports Is the Driver Behind HD Revolution
For Fans, Resolution and Aspect Ratio Add Up to Next Best Thing to Being There
Barrett: NBC Must ‘Play to Win’
Hearst-Argyle Chief Skeptical About Net’s Prime-Time Edict
Hi-Def TV: Turning Gadgets Into Thrills
Programmers Making the Most of New Technology
MyNet Flat for Sixth Week On-Air
MyNetworkTV’s prime-time telenovela block was flat week to week for its sixth week on the air, with “Desire” and “Fashion House” mostly even among households and adults 18 to 49. “Desire” was flat among total viewers (777,000) and down 6…
The Designated Talkers
The Insider, speaking for no one but herself, thanks ABC Entertainment President Steve McPherson for triggering a change in the breakfast program scheduled by the International Radio & Television Society for Nov. 15 at Manhattan’s Waldorf-Astoria Hotel. Until a couple…
Univision Newscast Outdraws English-Language Rivals
Univision’s New York station, WXTV-TV, is closing in on a ratings milestone: Its 6 p.m. newscast, “Noticias Univision 41,” out-drew three English-language newscasts in key age groups at 6 p.m. for the month of October, finishing second only to WABC-TV’s…
Brightcove Strikes Video Deal With Warner Music
Internet-TV technology firm Brightcove struck a deal yesterday that brings Warner Music Group’s videos online, marking the first deal for the label to commercially distribute its music videos, artist interview and live performances on the Internet.The deal is noteworthy because…