How Ads Are Measuring Up
Broadcast Nets Grow Angry Over Commercial Ratings
In Depth
Smart Agents See Minorities as Future
By Dinah Eng Everybody in Hollywood wants an agent. If you’re a talented minority seeking representation, you may be seen as a good potential client or as the pink elephant in the room nobody wants to talk about. Diversity has…
Carat, Gotuit Join To Mine Comparable VOD, Web Data
Media agency Carat has locked in clients Norelco, Remax and Chase to participate in a pioneering market trial gauging consumer interaction with ads across video-on-demand and broadband. The effort marks one of the first instances in which advertisers can compare…
Hi-Def TV: Sports Is the Driver Behind HD Revolution
For Fans, Resolution and Aspect Ratio Add Up to Next Best Thing to Being There
Barrett: NBC Must ‘Play to Win’
Hearst-Argyle Chief Skeptical About Net’s Prime-Time Edict
Hi-Def TV: Turning Gadgets Into Thrills
Programmers Making the Most of New Technology
MyNet Flat for Sixth Week On-Air
MyNetworkTV’s prime-time telenovela block was flat week to week for its sixth week on the air, with “Desire” and “Fashion House” mostly even among households and adults 18 to 49. “Desire” was flat among total viewers (777,000) and down 6…
The Designated Talkers
The Insider, speaking for no one but herself, thanks ABC Entertainment President Steve McPherson for triggering a change in the breakfast program scheduled by the International Radio & Television Society for Nov. 15 at Manhattan’s Waldorf-Astoria Hotel. Until a couple…
ABC Stays Atop Ratings; World Series Disappoints
Fox, CBS Tie at No. 2 Spot, CW Marks Season Highs
Screaming to Be Heard
FEARnet, Others Find Their Way With Unusual Launches