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In Depth

‘Prison Break’ Tops for Week in Adults 18-49

An original episode of Fox’s Monday drama “Prison Break” was the top-rated program for the week ended Sept. 3 in adults 18 to 49, which helped the network tie ABC for No.1 in the demo.“Prison Break” scored a 4.0 rating…

Second-Quarter Ad Spending Up 2.9%

After a 5.3 percent gain in the first quarter, ad spending rose just 2.9 percent in the second quarter, leaving the first half up just 4.1 percent to $73 billion, according to TNS Media Intelligence. First-quarter spending got a big…

O’Donnell’s Debut Bolsters ‘The View’ Ratings

ABC’s “The View” saw increased ratings on its season opener Tuesday, a day that also included the debut of its newest co-host, former daytime talker Rosie O’Donnell, and an appearance by singer Jessica Simpson.“The View” averaged a 3.8 household rating…

‘Desire,’ ‘Fashion House’ Debut to Modest Numbers

New broadcaster MyNetworkTV premiered its new programming block Tuesday to numbers well below the Sept. 2005 average for the 52 metered market stations that run the new service.In overnight ratings in 52 markets metered by Nielsen Media Research, the new…

‘House’ Returns to Big Ratings

Fox easily won Tuesday in adults 18 to 49 with the season premiere of its medical drama “House” and the debut of its new hostage negotiator one hour “Standoff.”“House” scored a 7.1 preliminary national rating in adults 18 to 49,…

Paramount Launches VOD Ad-Insertion Trial

Movie studio Paramount Pictures launched a first of its kind video-on-demand advertising trial this week with cable operator Sunflower Broadband, serving up fresh ads for its films in MTV Networks’ programming in the Lawrence, Kan. market.The campaign promotes the upcoming…

Couric’s ‘Evening News’ Debut Draws Big Audience

Katie Couric’s debut in the anchor chair for the “CBS Evening News” drew the biggest audience for the newscast in more than eight years, leaving her network competitors in the ratings dust.The “CBS Evening News With Katie Couric” attracted an…

ABC’s ‘Path to 9/11’ Stirs Criticism

ABC’s “The Path to 9/11” miniseries, set to air Sunday and Monday, is drawing the ire of Democrats and liberal bloggers, who call it a biased account being promoted to schoolkids as history and question writer/producer Cyrus Nowrastean’s impartiality.The controversy…

Limbaugh Op-Ed Set for Couric’s ‘Evening News’

Conservative talk show host Rush Limbaugh said Tuesday that he has taped an opinion segment that is scheduled to air on the “CBS Evening News With Katie Couric.”He told his listeners Ms. Couric herself had asked him to participate in…

CBS Premiering ‘The Class’ on TiVo

In a broadcast-DVR first, CBS Television is partnering with digital video recorder service TiVo to premiere the debut episode of the network’s new comedy “The Class” to TiVo subscribers a week before its broadcast television premiere on Monday, Sept. 18….