Adapting to rapidly changing times, Nielsen Media Research said last week it is developing a system that will measure when TV shows are watched on the Internet, outside the home and on mobile devices, in addition to traditional at-home viewing….
Gathering Promises Insights for Promotion Professionals
MyTV Outlets Faced With Balancing Games, Serials
For Apple Computer and its CEO, Steve Jobs, the addition of ABC programming to the concept of podcasting can be viewed as a great leap forward. Last October’s marriage of broadcast network television programming with Apple’s sleek new marvel, the…
7-Figure Buy for Original Western
Editor’s note: Mark Cuban, co-founder of HDNet, wrote the following article on his blog, blogmaverick.com, on Oct. 13, 2005, the day after the landmark Disney-iPod deal was announced. Mr. Cuban, of course, is also the owner of the Dallas Mavericks…
Original Programming Takes the Lead After Scroll
So what’s it like to be a reporter going off the grid with President Bush, who caught nearly everyone by surprise by heading for Baghdad Monday when everyone was expecting him to be preparing for a press conference in the…
Adidas apparel, Hyundai and Vonage were the top advertisers during ESPN2’s June 9 coverage of the World Cup opening day games, according to Nielsen Monitor-Plus. Adidas spent two-and-a-half minutes of commercial time, followed by two minutes each for Hyundai and…
By Natalie FinnSpecial to TelevisionWeek In most circumstances, admitting to millions of people that you once faked your own death in order to break up with a girl wouldn’t be the way into their hearts.Unless your name is Earl.NBC thought…