As part of Cingular’s extensive video-on-demand presence, the wireless carrier will be the exclusive sponsor of a new show that on-demand network Music Choice plans to premiere in July. The sponsorship runs through the end of the year, marking Music…
If you’re looking to attract attention, it’s hard to go wrong with a picture of a bra plastered on a giant billboard.That familiar piece of feminine garb became a signature component of Oxygen’s January campaign for its original series “Campus…
Networks, Buyers Differ Over Impact of Shortfall
By Allison J. WaldmanSpecial to TelevisionWeek In its first year on the air ABC’s “Grey’s Anatomy” was a hit, but was that owing to the show itself or to the strong lead-in provided by “Desperate Housewives”? That was the question…
World Cup Breakaway Highlights Spanish-Language Broadcaster’s Heft
By Allison J. WaldmanSpecial to TelevisionWeek With the war in Iraq dragging on and the public weary of the bleak war news coverage, CBS faced a unique challenge in launching “The Unit”: Would anyone want to watch a TV drama…
TelevisionWeek is trawling video-sharing Web sites to find the hottest clips spreading on the Internet. The setup: Memo to Mentos: Don’t buy any more ads this year. Why spend money when anyone with a video camera, a pack of your…
Conveying the lushness of high-definition content on a standard-definition screen is like showing color programming on a black-and-white set: It doesn’t work.So when Voom Networks set out to promote its portfolio of 15 hi-def channels earlier this year, the HD…
New MSNBC General Manager Has Put Thought Into Changes
World Wrestling Entertainment reported a 34 percent decline in fiscal fourth-quarter profit, hurt by declines in cable advertising and live-event revenue. WWE, best known for its “WrestleMania,” “SmackDown” and “Raw” franchises, reported net income of $10.6 million for the three…