Guide Braces for New Life
Original Programming Takes the Lead After Scroll
In Depth
On Air Forsh-Sh-Sh One
So what’s it like to be a reporter going off the grid with President Bush, who caught nearly everyone by surprise by heading for Baghdad Monday when everyone was expecting him to be preparing for a press conference in the…
Adidas, Hyundai Sponsor Soccer
Adidas apparel, Hyundai and Vonage were the top advertisers during ESPN2’s June 9 coverage of the World Cup opening day games, according to Nielsen Monitor-Plus. Adidas spent two-and-a-half minutes of commercial time, followed by two minutes each for Hyundai and…
Campaign of Distinction: ‘My Name Is Earl’
By Natalie FinnSpecial to TelevisionWeek In most circumstances, admitting to millions of people that you once faked your own death in order to break up with a girl wouldn’t be the way into their hearts.Unless your name is Earl.NBC thought…
Solid Action Makes Adapting Easier
Those Who Embrace New Perspectives Are Ahead in Quest to Achieve Growth
Cox-Arquette Takes On Nasty New Role In ‘Dirt’
Portraying the editor of a celebrity tabloid, Courteney Cox-Arquette looks very tough. Cruel and jaded. “What do you think?” asks a paparazzo, showing her a candid photo. “That the strap-on looks painful,” she shoots back. Yup, Ms. Cox-Arquette’s return to…
Campaign of Distinction: ‘American Idol’ Ringtones
By Natalie FinnSpecial to TelevisionWeek On a Tuesday night during the fifth season of Fox’s “American Idol,” Taylor Hicks sang Queen’s “Crazy Little Thing Called Love.” On Wednesday, a snippet of his performance was ready to download as a ringtone.Combining…
Cingular Bets on VOD
Multinetwork Buy Features Crafted Long-Form Spots
World Cup Wins Web Viewers
The World Cup is also making an impact on the Internet. On June 12, when the United States lost to the Czech Republic, ESPN.com registered 9.2 million visits, making it the eighth-busiest day in the site’s history, behind the 2004…
Campaign of Distinction: ‘Anderson Cooper 360’
By Natalie FinnSpecial to TelevisionWeek It’s not very often that journalists, no matter how distinguished, are called upon to anchor a two-hour nightly newscast-by themselves, no less. CNN was sure that Anderson Cooper would be a perfect fit for such…