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In Depth

Success Story: WBRZ-TV Raises Funds for Medicines

The rising cost of prescription drugs can keep some elderly and impoverished people from getting the medication they need, but WBRZ-TV’s Fill a Prescription for the Needy promotion tried to prevent that from happening for Baton Rouge, La., residents.The ABC…

Pros vs. Celebs at Gaming Table

| Cable | GSN’s ‘Poker Royale’ Debuts May 6

Biz Briefs: Liberty Buying Back Debt

John Malone’s Liberty Media last week said it is planning to buy back $1 billion in debt securities as part of the company’s effort to reduce its debt load. Once the buyback is completed, Liberty said it will have achieved…

Rome in Eye of Media as Pope Laid to Rest

| News | CNN, MSNBC, FNC Viewers Tune In to Week of Big Stories

Cablers Answer Call for Improved VOD

MSOs Introduce Guides With Advanced Features at NCTA National Show

Execs Start On-Demand Content Firm

| Distribution | New Platforms Are Targeted

Focus Keeps Targeting’s Aim True

Planners Can Significantly Impact Communication Plans by Ensuring That Audience Meets Marketing Definition

HDNet Adds a High-Tech Touch

HDNet had the distinction of being the only network last week to cover in high definition events in Rome following the death of Pope John Paul II. Touting an “unprecedented high-definition view of the pope lying in state,” an HDNet…

Money Mapped: The Coasts Boast Most

| Demographics | Atlanta, Chicago Make List of 50 Richest ZIP Codes

Jennings’ Fans Reach Out

| News | ABC Has Plan in Place to Cover Ailing Anchor’s Expected Absences