Auto Marketing: Automakers’ New Audience
TV Still No. 1, but Advertisers Look Outside Traditional Media to Court Gen Y Buyers
In Depth
CPB Ombudsmen to Review Programming
| Broadcasting | Bode and Schulz Appointed
Auto Marketing: It’s All About Mind-Set
By Jill Anne CiminilloSpecial to TelevisionWeek Scion, the newest marque of Toyota Motor Co., has a marketing plan that is as unconventional as its vehicles.Rather than focusing on the product, the brand focuses on image and mind-set. Dawn Ahmed, national…
Tech Beefs Up Outlook for Cable
Key Is Execution of New Revenue Generators
Buying Adelphia Was the Easy Part
| Cable | Many Issues Remain to Be Settled in Comcast-TW Deal
Telcos Ring in Distribution Opportunities
Could Help Launch New Nets
MTV, VH1 Enlarge Online Offerings
MTV announced last week that it plans to launch a new ad-supported Web site with original content April 25. MTV Networks Group President Van Toffler called the site, MTV Overdrive, a “hybrid” network because it will deliver programming both on…
Wired for the Future
Notes after a whirlwind visit to San Francisco for NCTA’s National Show: It is appropriate that the word “cable” is not in the official title of the 54th annual gathering put on by the National Cable & Telecommunications Association, because…
Press-to-Change-O
The rehab of the press workspace and briefing room in the White House isn’t the only restructuring being done this year at 1600 Pennsylvania Ave. This week also brings changes in the White House liaison setup for TV news organizations….
New Programs to Freshen TLC
| Advertising | Weak Year Moves Discovery to Expedite Debuts