Logo

In Depth

Discovery Orders More ‘Monster House/Garage,’ Chopper

Discovery Channel today said it ordered additional seasons of its shows “Monster House,” “Monster Garage” and “American Chopper.” All three programs appear on Discovery as part of the network’s Monday night prime-time lineup.

CNN Plans Push For ‘Aviator’

CNN is launching a multiplatform promotional push for Miramax’s new film “The Aviator,” the companies said today.Spots promoting the movie will air on the CNN networks and encourage viewers to log on to CNN.com for a chance to win a…

E! to Air Nobel Peace Prize Concert

E! may not be a brand strongly associated with Nobel coverage, but the celebrity-oriented network will air a star-packed Nobel Peace Prize concert Dec. 23.The special, in honor of Peace Prize recipient Wangari Maathai of Kenya, will feature performances by…

Comedy Central Plans Year-End Special

Comedy Central will air a 90-minute year-end special next month called “Last Laugh ’04,” the channel announced Monday. Comedians Norm Macdonald, Greg Giraldo, Bill Engvall, Kathy Griffin, DL Hughley and Colin Quinn will host the look at the year’s funniest…

Network TV Ad Spending Up 14 Percent for 2004

Spending on network television rose 14 percent to $16.5 billion during the first nine months of 2004, according to data released Monday by TNS Media Intelligence/CMR. Spot TV rose 9.4 percent to $12.3 billion, cable TV increased 16.1 percent to…

Hi-Def TV Finding Footing

High-definition television sets are becoming more affordable and finding their way into more homes, according to the Leichtman Research Group. The research firm’s second annual consumer study on HDTV found that 7 percent of homes had an HDTV set as…

National Geographic Plans Military Toys Specials

National Geographic will air “Tycoon Toys,” two one-hour holiday-themed specials about the military playthings of the ultra-rich, premiering Dec. 15. The specials profile wealthy men who collect tanks, aircraft and other military hardware, then host mock battles.

Jordan Harris Named to SNTA Marketing Post

Jordan Harris was named Monday to be director of sales and marketing for the Syndicated Network Television Association.Mr. Harris has been senior VP and group director at MediaCom since July 2003. He will report to Mitch Burg, president of SNTA….

Advertisers Not Swayed by Fights

| Sports | Executives Say Brawls Won’t Drive Away Sponsors

Diversity Name of LMNO’s Game

| Programming | Spreads Its Projects Over Cable