Logo

In Depth

Days After Quitting Facebook Ads, GM Swears Off the Super Bowl — First the Social Network on the Eve of an IPO, Now TV’s Biggest Stage

By Brian SteinbergAdvertising Age Not long after announcing that it will stop advertising on Facebook, General Motors said Friday it would not be a sponsor in the Super Bowl in 2013 either. What’s going on here? Deep-pocketed marketers typically follow…

Hard Time: Liquor Advertising Pours Into TV — Looser Restrictions, Raft of New Launches Lead More Booze Brands to the Tube

By E.J. SchultzAdvertising Age Sold in the U.S. for decades, Jägermeister could be found in most bars but never on TV. That changed this month when the imported German cordial took the plunge, breaking the first TV ad in its…

New Charlie Sheen Series Safe to Sponsor, FX Tells Advertisers — ‘Anger Management’ Marks Actor’s TV Series Debut After ‘Two and a Half Men’ Imbroglio

By Brian SteinbergAdvertising Age FX wants to make sure Charlie Sheen is hot, but not too hot to handle. With Mr. Sheen starring in the cable outlet’s new "Anger Management" sitcom — and a potential multi-year deal in the balance…

Univision Lights the Upfront Fuse, Signs Early Deal With Starcom — Pact, and Its Timing, Underscores Emerging Power Of Spanish-Language TV

Advertising Age Spanish-language broadcaster Univision is the first network to snag an upfront deal this year. Starcom USA and sibling multicultural media agency Tapestry are committing a significant amount of ad money from Burger King, Mars/Wrigley and Kellogg Co., among…

A&E Networks Blasts Cable Rivals for Copying Its Shows — Uses Upfront Pitch to Knock Everyone From Discovery to YouTube

By Jeanine Poggi Advertising Age A&E Networks held nothing back in its upfront presentation to advertisers Wednesday evening, taking jabs at everyone from Discovery to YouTube and chastising cable networks for being copycats. "We are creating genres on TV; we…

39th Annual Daytime Emmy Award Nominations Announced

Here’s the complete list of nominees for the 39th annual Daytime Entertainment Emmy Awards, announced today by the National Academy of Television Arts & Sciences … OUTSTANDING DRAMA SERIES All My Children ABCJulie Hanan Carruthers, Executive ProducerHope Harmel Smith, Supervising…

Summer Slog Expected for TV Upfront — Bullish Sellers Mixed With Weak Economy Will Probably Produce Slight Increase

By Brian SteinbergAdvertising Age Don’t book an early vacation this summer. As this year’s annual talks for the sale of TV ad time start in earnest, at least one network is expected to make the case for another year of…

Complete List of 2012 Tony Award Nominees

Here’s the full list of nominees, from the Tony Awards website: Nominations for the 2012 American Theatre Wing’s Tony Awards, Presented by The Broadway League and the American Theatre Wing Best Play Clybourne Park Author: Bruce NorrisProducers: Jujamcyn Theaters, Jane…

Anheuser-Busch Warns UFC About Fighters’ Sexist, Homophobic Comments — Major Sponsor Threatens Action ‘If Incidents Continue’

By E.J. Schultz Advertising Age Anheuser-Busch, a major sponsor of Ultimate Fighting Championship, has reprimanded the mixed-martial arts organization for remarks made by some fighters. Advocacy groups have criticized the fighters comments as sexist and homophobic. "We’ve communicated to the…

AOL Touts New Scripted Series and Celeb-Fronted Video Content at ‘Newfront’ — Content Creators Include Twitter Co-Founder Biz Stone and ‘Project Runway’ Judge Nina Garcia

By Cotton Delo Advertising Age AOL touted a slate of new programming at its digital content "newfront" aimed at luring TV buyers with takes on familiar concepts, such as crime-scene investigations and housewife angst, that have made fortunes for the…