By Brian SteinbergAdvertising Age The CW has completed its upfront sales process, notching what is believed to be an amount similar to the $400 million to $420 million in ad commitments it secured from marketers in last year’s upfront. CW…
The Television Critics Association has announced the nominees for the 28th annual TCA Awards. Here’s the organization’s press release: LOS ANGELES (June 7, 2012) – The Television Critics Association (TCA), a media organization with more than 200 professional TV critics…
Here’s the full list of nominees for the Second Annual Critics’ Choice Television Awards, released today, June 5, 2012, by the Broadcast Television Journalists Association. The awards presentation is set for June 18 at the Beverly Hilton Hotel. Best Comedy…
By Brian SteinbergAdvertising Age General Motors and its media agency, Carat, have created a standoff in upfront negotiations by asking TV networks for significant pricing rollbacks, which the major broadcast networks have refused, according to media buyers and other executives…
By Brian SteinbergAdvertising Age As the big broadcast networks start to write business as part of this year’s upfront market, cable network owner Viacom has already completed deals for 50% to 75% of the ad inventory it means to offer,…
By Brian SteinbergAdvertising Age News Corp.’s Fox and Walt Disney’s ABC have begun to secure ad commitments as part of this year’s upfront negotiations, doing business with movie studios and auto marketers, according to media buyers familiar with the pace…
By Brian SteinbergAdvertising Age General Motors may have driven away from next year’s Super Bowl broadcast, but other advertisers aren’t following suit. CBS has sold more than 50% of its ad inventory for its 2013 broadcast of Super Bowl XLVII…
U.S. new-car sales look set to rise almost 30 percent in May, Reuters reports, the biggest gain in more than a year but helped by a favorable comparison to weak results a year ago, according to research firms Kelley Blue…
By Anna Baskin Advertising Age The Huffington Post has teamed up with the Oprah Winfrey Network to introduce an Oprah Winfrey section in August, the companies said Wednesday, May 23, 2012. The Oprah Winfrey section will include content created and…
By Jeanine PoggiAdvertising Age Comcast has reached an agreement with Nielsen to begin testing commercial ratings for viewing that takes place on iPads and mobile devices starting this summer, the company told Ad Age during The Cable Show convention taking…