In a rare public disclosure, one of the nation’s largest marketers recently went public with the results of a little-known shift in its marketing strategy that it says is causing it to shift budgets out of TV advertising and into…
With upgraded systems now the first stop for mass-market interactivity, the cable television business in 2004 will be about much more than stemming basic subscriber losses, ramping up free cash flow and rolling out new services.Amid today’s atmosphere of good-and-plenty,…
Cable operators will peer into the future at the annual CableNet exhibit at this year’s Western Cable Show.CableNet, sponsored by research consortium CableLabs, is the industry’s technology showcase. In its 11th year, CableNet will feature 45 companies in its final…
The NBC owned-and-operated stations were feeling positive about their future as the November sweeps concluded last week, based on the fact that some key rookie syndicated shows have helped stabilize the group’s syndie lineups and afternoon news programs, according to…
Effective Dec. 1, MSNBC will replace “Buchanan & Press” with “The Abrams Report” at 6 p.m. (ET) weekdays. MSNBC will repeat “Abrams Report” at 9 p.m., its current time slot, until replacing it in early 2004 with a new program…
For many years C.J. Hirschfield was the Western Show, at least behind the scenes. She worked with the California Cable Television Association in 1980 as an independent contractor producing a documentary on the legislative process. She later joined the association’s…
BroadcastingRick Turner to director, creative services, KGPE-TV, Fresno, Calif., from production manager. Also, Patrice Coulter to director, sales, from national sales manager.T. Scott Fain to senior VP, deputy general counsel, ABC, from senior VP, counsel, ABC.Vincent Giannini to VP and…
We’re told that our “media oligopoly” dumbs down people and distracts them from the important work of democracy. Sarah Chayes wouldn’t mind having a media oligopoly where she lives. It would be an improvement.Chayes is the former National Public Radio…
It’s difficult to catch up with Spencer Kaitz. In November, while visiting his daughter, a pre-med student at Johns Hopkins University in Baltimore, Mr. Kaitz, president and general counsel of the California Cable & Telecommunications Association, was stricken with appendicitis….
Jack Bauer may get some company next year. Marking a departure from typical prime-time formats in recent seasons, several broadcast networks have bought scripts for drama projects that will follow a single serialized story as it plays out over the…