The fourth-quarter television ad market is ending on a whimper, and one major ad buyer is looking to take advantage of the weak market by asking cable networks to roll back rate increases gained at this year’s upfront.At the same…
Visible World, a TV technology outfit, wants to make TV advertising as efficient, flexible and targeted as online pop-ups. The firm recently launched a trial in several markets, including New York, of a software program called “Intellispot” that can create…
The marketing of TV’s latest off-network sitcom megahit began in 1998 on the living room set of “Everybody Loves Raymond,” when, with video cameras rolling, series star and co-creator Ray Romano sat down to write a letter about his show…
MasterCard has signed a multimillion-dollar advertising deal to sponsor the new Discovery Channel show “No Opportunity Wasted.” The deal includes product placement within the show and advertising spots across four Discovery Networks-Discovery Channel, TLC, Discovery Times Channel and BBC America-between…
With the attention of television professionals so often focused on addressing an endless stream of challenges, problems and changes, it’s easy to forget that television remains a very good business and an integral part of American society. As Thanksgiving approaches,…
Are Martha Stewart’s television programs due for a makeover?Ms. Stewart will stand trial early next year on obstruction of justice and investor fraud charges, bringing to a head a string of legal troubles that has damaged her reputation, pummeled the…
Viacom’s Showtime pay cable network will use the controversy surrounding “The Reagans” miniseries to help market the program, which originally was slated to air on sister broadcast network CBS.“The love story. The legacy. The controversy. The Reagans,” is the TV…
To help ensure that every person in the viewing audience is counted, Nielsen has a place on its People Meter for visitors to enter their age and gender. Visitor viewing is discussed from time to time by planners, who speculate…
Mitchell Stern, who has been chairman and CEO of Fox Television Stations Group for a decade, will run DirecTV when News Corp.’s acquisition is completed in the next few weeks, News Corp. announced Friday. Lachlan Murdoch, the News Corp. deputy…
The legal battle between Rainbow Programming’s American Movie Classics and Time Warner Cable has implications that go beyond the vitriolic charges filed in a $250 million lawsuit (TelevisionWeek, Nov. 17). The lawsuit charged that Time Warner Cable improperly announced termination…