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In Depth

Success Story: Sports Promos Add Value

TV advertisers in Boise, Idaho, have a lot of opportunity to participate in sports-related promotions with local stations.“We do a lot of ad sales promotion with our local sports franchises,” said Jeff Anderson, general manager of KBCI-TV and sister satellite…

TV’S ABILITY TO REPEL KNOWS NO BOUNDS

You don’t hear words like “decorum” used much anymore, nor do many people voice objection over indecorous behavior. This is especially true where television is concerned and maybe for news media in general. We’ve had years to become accustomed to…

The Insider

Former ABC newsman Dorrance Smith has been in Baghdad since early September as senior media advisor to Ambassador Paul Bremer’s Coalition Provisional Authority. Mr. Smith’s focus is on directing media attention to nonmilitary stories-a subject very much in the news…

Universal Takes Aim at Daytime

Universal Domestic Television hopes to have a profound effect on the daytime lifestyle with separate projects in the works from Jennifer Lopez and “Trading Spaces”’ Denise Cramsey.Ms. Lopez has confirmed that she will executive produce a daytime ensemble series co-hosted…

News Briefs

The Federal Communications Commission on Thursday asked News Corp. to supply the agency with the Fox affiliation agreements for 10 of its affiliated stations as part of the FCC’s review of the company’s acquisition of DirecTV. The FCC did not…

National Geo Ready to Spin Brand Into Gold

In the coming months, National Geographic Channel will look to improve its brand image-but not as other cable networks of its size have done.Unlike other midsize cable networks, National Geographic Channel’s problems don’t stem from a lack of brand-name recognition….

‘Virtual Duopolies’ Attracting Interest

As the uncertainty over the Federal Communication Commission’s rules regarding television station ownership drags on, some in the industry are beginning to think about how they might create duopolies without flouting the rules that limit how many stations a single…

Previews

James Garner is joining ABC’s sitcom “8 Simple Rules” as a recurring character. Mr. Garner will play the father of Cate (Katey Segal) and will help the family deal with the death of the late John Ritter’s character, Paul Hennessy….

Weekly, Games Strong

While overall viewing numbers were down, weekly hours and game shows finished the week strongly, week to week and year to year for the frame ending Oct. 5. Each of the top five game shows was up for the week,…

Price of ‘Sex’ Rises Skyward

Television advertising buyers are astounded by Turner Broadcasting Co.’s pitch for “Sex In the City,” where the network will be asking for a eyebrow-raising $50 million from one major sponsor, and an equally pricey $30 million from each of three…