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In Depth

Guest Commentary: ‘Wasteland’ Not Alone as Resonant Comment

Most Americans now living were not yet born when Newton Minow, President John F. Kennedy’s Federal Communications Commission chairman, uttered the words, “Vast wasteland.” But the phrase had such resonance almost everybody still knows it, and knows it puts down…

It Won’t Replace Car Chases

Matty Simmons, who founded National Lampoon magazine 33 years ago and produced movies such as “Animal House” and “National Lampoon Vacation,” is overseeing a new comedy feature aimed at local TV news. “National Lampoon Newsreel” will be announced this week…

Local Broadcast Ads Off Pace From 2002

Local broadcast advertising will probably be in for a tough stretch this fall, since advertising dollars aren’t estimated to improve over last year’s totals in the fourth quarter. At the same time, local cable advertising sales will see gains over…

IS VOOM DOOMED?

Cablevision CEO James Dolan’s New York Knicks narrowly lost a championship series to the Houston Rockets in 1994. Now Dolan may find that his latest encounter with rockets-or at least the satellites they launch-will be even less successful.Cablevision, which provides…

Success Story: Comcast Merges Colorado Ad Sales

In a deal announced Oct. 7 and effective with the November broadcast month, which begins Oct. 27, Advertising Sales will begin representing Adelphia Communications in the Colorado Springs, Colo., market.The completion of the deal means that effective 2004 Colorado can…

CBS Offers Web, TV Ads for Films

In what could be the next best thing to the ability to run coming attractions in TV viewers’ living rooms, CBS is offering movie companies a combination of TV commercials and streaming video to push their latest films.Earlier this month,…

Close-Up: Thomas Devlin

Thomas Devlin has been named president, international television distribution, CF Entertainment. He previously was senior VP for Hearst Entertainment Distribution. Mr. Devlin will be based in New York and report to Byron Allen, CF Entertainment chairman and CEO. He will…

The Ratings Wizard

Monday, Oct. 6, 2003-Sunday, Oct. 12, 2003TV Season Week No. 3Baseball provided big returns for Fox last week, giving the network weekly victories in adults 18 to 49 with a 4.7/13 and total viewers with 13 million.Top Shows of the…

CNN Sees Gold in Political Ads

CNN has declared itself a frontrunner in pursuing election year cash even though it trails rival Fox News Channel in the ratings.The Time Warner-owned cable network expects to raise a whopping $30 million in ad revenue through 2004 political coverage…

Success Story: Sports Promos Add Value

TV advertisers in Boise, Idaho, have a lot of opportunity to participate in sports-related promotions with local stations.“We do a lot of ad sales promotion with our local sports franchises,” said Jeff Anderson, general manager of KBCI-TV and sister satellite…