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In Depth

J. Richard Munro

J. Richard Munro spent a lot of time at Time. Rising from magazine circulation clerk to publisher of Sports Illustrated and later head of the video division at Time Inc., Mr. Munro helped launch the television empire that would become…

Integration Front and Center as Alternate Revenue Source

Walt Disney Co.’s ABC Family cable network is finally getting into the family act-that of the integrated marketing and product integration deals with advertisers for which its parent company is known.Some two years after Walt Disney bought the network, which…

ABC Asks Affils to Boost Promos

ABC is asking its affiliates and its owned stations to contribute additional promo time to support one of the network’s most aggressive fall launch campaigns. The death of ABC star John Ritter forced the cancellation of a closed-circuit presentation Friday…

Decker Anstrom

Growing up in rural North Dakota, Decker Anstrom was more interested in baseball than in television. In fact, his family didn’t even get its first TV set until Mr. Anstrom went away to college.A graduate of Macalester College in St….

Gerald Levin

Gerald Levin has been hailed as visionary and denigrated as a derelict executive. Born in Philadelphia in 1939 and trained as a lawyer, Mr. Levin joined Time Inc. in 1972 as head of programming for Home Box Office. His determination…

THE NAKED TRUTH ABOUT THE FALL SEASON

`Cry havoc and let loose the dogs of fall.”OK, the quotation is really “let loose the dogs of war,” but we’re repurposing it to apply to the new TV season. Not that all the shows are dogs-no, just a majority….

`Access’ improves its Access

The changes to “Access Hollywood’s”station lineup have NBC Enterprises executives pumped up for the strip’s eighth season.With nearly 50 upgrades in local markets for the newsmagazine this fall, including more than a dozen new access time periods, “Access Hollywood” entered…

New Software Fine-Tunes Product Placement Values

The art of product placement valuation just got a little more precise.iTVX, a New Rochelle, N.Y.-based company that launched a product placement valuation tool more than a year ago, has released a new version of its Instant Access software that…

John Goddard

The Kaitz Foundation in 1995 honored John Goddard, a co-founder and later president and CEO of Viacom Cable. Mr. Goddard’s cable roots run deep. His father built a system in Aberdeen, Wash., in the early 1950s. After earning his MBA…

Thomas Wheeler

The Kaitz Foundation chose as its first honoree Thomas Wheeler, who was then in his final days as president of the National Cable Television Association, as it was then known. Mr. Wheeler led the NCTA through eight turbulent years and…