Logo

In Depth

FUNDING DIVERSITY

This is a partial list of recent grants from the Walter Kaitz Foundation: CTAM: $35,000 for a program to help cable marketers build their skills in multicultural marketingCTHRA (Cable and Telecommunications Human Resources Association): $55,800 to develop a course in…

Don Mischer is in Control

On Emmy night, about two hours into the three-hour show, America will be watching commercials while producer Don Mischer is in a control room adjacent to the Shrine Auditorium in Los Angeles. Lit by a bank of color monitors, he…

Breaking News Archives

Aronson to Take On ‘Bernie Mac’ Showrunning Duties For the second time in 2003, there has been a change at the top of Fox’s “The Bernie Mac Show.” Peter Aronson, president of Regency TV, which produces the sitcom, will take…

Breaking News Archives

TNT Teams With Seal to Promote ‘Law & Order’ TNT is teaming with Warner Bros. recording artist Seal to create a round of promotional spots for the off-net run of “Law & Order.” There are plans for the spots to…

Breaking News Archives

‘Whoopi,’ ‘Happy Family’ Help NBC Win Demo “Whoopi” performed so well on its first outing at 8 p.m. Tuesdays that NBC is going to repeat the half-hour at 9:30 tonight (Thursday, Sept. 11). “Whoopi Goldberg’s appeal cannot be denied,” said…

Breaking News Archives

Lisa Berger Joins E! Former Fox and MTV executive Lisa Berger has been hired as senior VP of programming development for E! Networks. Ms. Berger will lead development for channels E! and Style Network. “While working together at Fox Television…

On a Complex Beat, Key Is in Sharing Resources

Efficiency has become vital in television news, since resources are stretched thin. Journalists at cable and broadcast networks and local stations are recognizing the need to give their stories as many legs as possible, particularly with environmental reporting, a subject…

Sizing Up Audiences by Body Type

It has long been known that the way marketers target consumers doesn’t always fit neatly with the way media sell them. Advertisers and agencies invest great time and resources to understand who their customers are only to see their discrete…

CORRECTION

* In “KCCI: News Powerhouse in the Nation’s Heartland” (TelevisionWeek, Aug. 18), the Nielsen Media Research 25 to 54 demos for KCCI-TV in May were a 3 rating/37 share at noon, compared with local NBC competitor New York Times Co.-owned…

Previews

Television coverage of the second anniversary of the Sept. 11, 2001, terrorist attacks will be much more subdued than a year ago. No major new broadcast specials are scheduled for Thursday evening, with all the networks showing their usual entertainment…