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In Depth

Success Story: Choice of Packages in Dakotas

About 25 advertisers across 10 markets in the Dakotas jumped on a Midcontinent Communications “Limited Time Offer” frequency package. The multiple system cable operator generated about $65,000 in revenue during the two-week promotion. “The largest volume of sales originated out…

EchoStar ups DVR War

Well, Michael Powell was right on this one. The Federal Communications Commission, led by Chairman Powell, last year quashed the proposed merger between the nation’s top satellite TV providers, DirecTV and EchoStar. Mr. Powell said the deal would reduce consumer…

CNN’s Prime-Time Shift

James Miller is changing more than the titles, formats and looks of the Anderson Cooper and Paula Zahn shows that relaunch on CNN this week from spiffed-up studios in New York. For the new “Paula Zahn Now,” he is orchestrating…

Stay Goes Beyond Station Cap

The broadcast industry’s campaign to roll back the national cap on TV ownership blew up in its face last week when a federal appeals court granted a stay barring the Federal Communications Commission’s new media ownership rules from taking effect-including…

Editorial: NBC Playing It Smart With VUE

Now that Vivendi Universal has awarded exclusive negotiating rights for the acquisition of its American entertainment assets to NBC and corporate parent General Electric, we find ourselves pausing to admire the steady, disciplined strategy the network used to emerge from…

Eco-Reports Endangered

Environmental reporting has been an endangered species at TV stations and networks for the past few years. But some broadcasters are making an effort to change that. The natural cycle of politics will also bring greater media attention to environmental…

What’s In Store for NBC?

For NBC Chairman and CEO Robert Wright, who also is vice chairman of GE, the agreement announced last week with Vivendi Universal to create a $42 billion media giant is a career-capping deal that ensures the continuation of NBC’s hefty…

KMOV Pollution Expose Has Far-Reaching Results

KMOV-TV’s Craig Cheatham has walked in the footsteps of Erin Brockovich, creating solid impact through his reporting. The CBS affiliate’s general assignment and investigative reporter covered for the Belo-owned station in St. Louis the insidious lead poisoning that impacted half…

Ferreting Out the Environmental Angle

Scott Miller spent 16 years covering the environmental beat at Belo-owned NBC affiliate KING-TV in Seattle and was one of the longest-tenured environmental reporters on local TV when he left in November 2002 to join the local branch of a…

Nielsen Delays Hispanic Intro

While Nielsen Media Research introduces its local People Meter overnight service during the next three years in the nation’s top 10 general TV markets, it will not incorporate Hispanic measurements into its national People Meter system until 2006. Local People…