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In Depth

FALL PROMOS: AN ASSAULT ON THE SENSES

Maybe the shows themselves aren’t all that tantalizing, but promos for the new fall programs certainly don’t lack for sound and fury. Blam, blam, blam-and without so much as a thank you ma’am-the promos try to drive home the idea…

NBC and Vivendi Execs Finding Common Ground

Since the NBC/Vivendi deal was announced, there has been a lot of speculation about a clash of cultures between NBC parent General Electric’s way of doing business and the more freewheeling Hollywood style. However, when NBC executives met last week…

The Miss America Connection

What are the odds two TV station executives with connections to Jackson, Miss.,would have daughters competing to be Miss America 2004? Ask Stuart Kellogg, GM of Hearst-Argyle’s ABC affiliate WAPT-TV in Jackson, and Tim Lynch, the Communications Corp. COO, who…

The Insider

It would take more than the space The Insider is allotted to list all the VIPs, whether Very Important Personalities or Very Important Pals, who were wedged into the Kaplan Penthouse at Lincoln Center in New York on Sept. 3…

NBC Universal Blueprint Shaping Up

NBC will seek to use “Law & Order” episodes and other Universal library product to launch subscription on-demand services on USA Network after it acquires Vivendi Universal Entertainment early next year. It’s part of NBC’s plan to radically reshape the…

Weather Staff Pull Double Duty

A weather forecaster can answer the question, “Why is the sky blue?” only so many times. That’s why Tribune-owned WB affiliate WGN-TV in Chicago expanded its Tuesday “Ask Tom Why” segment, in which viewers can submit questions to the station’s…

VH1 Improves With Clip Series

Clip-driven series and a focus on popular culture will be at the heart of VH1’s new programming strategy, VH1 General Manager Christina Norman told TelevisionWeek last week. Ms. Norman rewarded three executives last week with promotions for setting the network…

On a Complex Beat, Key Is in Sharing Resources

Efficiency has become vital in television news, since resources are stretched thin. Journalists at cable and broadcast networks and local stations are recognizing the need to give their stories as many legs as possible, particularly with environmental reporting, a subject…

Sizing Up Audiences by Body Type

It has long been known that the way marketers target consumers doesn’t always fit neatly with the way media sell them. Advertisers and agencies invest great time and resources to understand who their customers are only to see their discrete…

CORRECTION

* In “KCCI: News Powerhouse in the Nation’s Heartland” (TelevisionWeek, Aug. 18), the Nielsen Media Research 25 to 54 demos for KCCI-TV in May were a 3 rating/37 share at noon, compared with local NBC competitor New York Times Co.-owned…