Efficiency has become vital in television news, since resources are stretched thin. Journalists at cable and broadcast networks and local stations are recognizing the need to give their stories as many legs as possible, particularly with environmental reporting, a subject…
It has long been known that the way marketers target consumers doesn’t always fit neatly with the way media sell them. Advertisers and agencies invest great time and resources to understand who their customers are only to see their discrete…
* In “KCCI: News Powerhouse in the Nation’s Heartland” (TelevisionWeek, Aug. 18), the Nielsen Media Research 25 to 54 demos for KCCI-TV in May were a 3 rating/37 share at noon, compared with local NBC competitor New York Times Co.-owned…
Television coverage of the second anniversary of the Sept. 11, 2001, terrorist attacks will be much more subdued than a year ago. No major new broadcast specials are scheduled for Thursday evening, with all the networks showing their usual entertainment…
Sony Pictures Television plans to launch a youth-targeted daytime syndicated talk show for the fall 2004-“Life & Style,” similar in vein to ABC’s “The View.” E! Network’s Jules Asner is the most prominent of the four women who will host…
The ABC Television Network, struggling to improve upon last season’s lackluster fourth-place finish among the major broadcast networks, is planning its biggest fall marketing campaign ever-featuring a new $20 million promotion with McDonald’s Corp. and off-line branding efforts for each…
Heyward to Deliver Keynote at RTNDA Awards Dinner CBS News President Andrew Heyward will deliver the keynote address at the Radio-Television News Directors Association’s Awards Dinner Oct. 13 at the Grand Hyatt in New York City, when winners of the…
Roles Djimon Hounsou has joined the cast of ABC’s “Alias” in a recurring role. He will portray a criminal leader on the Touchstone-produced drama series. Mario Cantone (“Sex and the City”) has inked a deal with 20th Century Fox TV…
Public Broadcasting Service programming and CBS News led the parade of winners Sept. 3 at the 24th Annual News and Documentary Emmy Awards in New York City, hosted by the National Academy of Television Arts and Sciences. Three Emmys for…
Here are some of the key sessions and events at the Society of Environmental Journalists Conference in New Orleans. Also listed are sessions with a television angle. Information comes from the society’s Web site at www.sej.org. For more details and…