After a long period of deep mistrust of the value of online advertising, television networks are increasingly turning to high-traffic Internet portals to promote their new programming.“It’s the core of our campaign,” said Dave Howe, senior VP of marketing for…
A glossy 8-by-10 photo of Megan Mullally is no longer for sale on eBay for $7. It wasn’t sold on the online auction site. It was pulled along with dozens of other actors’ head shots offered for auction in recent…
What does Court TV want? Why, Court TV wants what everybody wants, of course. It wants younger viewers! We could have guessed that, anyway, but we have it on the best authority, this very publication’s. In a story about Court…
Chris Rock hosts the 2003 MTV Video Music Awards Thursday in New York. Billing him as the “master of comic disaster,” an MTV promo promises that Mr. Rock will “wreak havoc on the music industry.” Celebrity guests will include Drew…
Susan Cohen-Dickler creates reality television that looks like a reality you might actually want to live in. A reality with attractive color schemes, friendly neighbors and textured couches. Not “The Real World,” perhaps, but a real nice world. “We call…
Vivendi Universal is entering the home stretch of the protracted sale of its U.S. entertainment assets, with GE’s NBC division touted as the suitor best positioned to win the auction.John Malone’s Liberty Media and an investment group led by Vivendi…
Kevin Reilly hasn’t started his new job yet as top development executive at NBC, but his reputation has already lured some top-rate talent to the network. Robb Cullen and Mark Cullen, the brothers who created the Emmy-nominated FX series “Lucky,”…
For the first time, “Access Hollywood” is going international. A weekly version of the NBC-owned entertainment magazine strip is scheduled to launch in November most likely in prime time in the United Kingdom on LivingTV, a network owned by Britain’s…
Ryan Seacrest knows the perils of taking on a national audience with a live broadcast.Toward the end of season two of “American Idol,” Mr. Seacrest and “Idol” contestants Ruben Studdard, Clay Aiken and Kimberley Locke found themselves trapped in an…
Lawyer-turned-TV-personality Greta Van Susteren has been telling folk she is going to be a judge. A Miss America Pageant judge. The Insider also hears some thought has been given to having Ms. Van Susteren do her Fox News Channel show,…