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In Depth

STEERING CTAM’S MASTER COURSES

Sherita Ceasar’s work with CTAM exemplifies the summit’s theme this year: the science of marketing. As a leader in developing CTAM’s Master Courses on Advanced Digital Services, she’s being honored with a TAMI.Ms. Ceasar is the VP and general manager…

News Makes or Breaks Reputations

Shortly after he arrived at WFIE-TV, the NBC affiliate in Evansville, Ind., News Director Bob Freeman experienced a major newsroom meltdown. A couple of minutes before 6 p.m. on a hot June day in 1993, Mr. Freeman and a handful…

Winning Bid For VUE Could Be Pyrrhic Victory

No matter who wins the heated auction for Vivendi Universal Entertainment, the buyer will be hard-pressed to do more than generate modest revenue and cash flow growth, pay down debt and wrestle with integration.Why? Because that is how even the…

Maybe They Should Call it `Friend’

Amid reports that NBC executives hope to be able to make an announcement later this week to TV critics, it appears that the long-rumored spinoff of “Friends” starring Matt LeBlanc is very close to being a done deal. The negotiations…

Web Polling Makes Viewers Feel Involved

Last October, ABC affiliate KSTP-TV in Minneapolis ran a news story about the reliability of eyewitness testimony. To demonstrate how difficult it is for eyewitnesses to accurately recall details of an incident, KSTP aired staged footage of a briefcase-snatching on…

Breaking News Archives

Most of Fox’s Fall Schedule to Debut in October With the exception of drama “The O.C.,” Fox will roll out the majority of its new schedule after Major League baseball playoffs and the World Series end in October, Fox’s top…

Breaking News Archives

‘Queer Eye’ Breaks Bravo Ratings Records The premiere of Bravo’s “Queer Eye for the Straight Guy” was the highest-rated show in the network’s history, with a 1.61 household rating. The program, which has garnered rave reviews from national media outlets,…

Breaking News Archives

Kelley Comes Clean on ‘The Practice’ The dismissal of half the cast of “The Practice” was a creative decision to reinvigorate the show, creator David E. Kelley told a packed room at the Television Critics Association press tour in Hollywood…

Fox Claims Win Over CNN in Cable Upfront

Fox News claims it’s won the upfront among the cable news networks, besting CNN and MSNBC. News Corp.’s Fox pulled in about $150 million in ad dollars, with cost-per-thousand rate increases of 10 percent to 12 percent, said Paul Rittenberg,…

Kinder, Gentler Reality

While the broadcast networks continue searching for the next great twist on reality, cable networks are launching a second generation of reality programming that expands the genre to include more lifestyle-based shows. At the Television Critics Association Cable Press Tour…