One of cable’s pioneer video-on-demand services just got a facelift. Mag Rack debuted a new look late last month, nearly two years after introducing its service. The changes the service has made may serve as a model for the industry,…
With baseball season in its second half, WYOU-TV, Wilkes-Barre-Scranton, Pa., already is looking toward next year.The CBS affiliate has had good success with its “Dollars Into Diamonds” campaign. The community project recruits volunteers to spruce up local baseball fields. The…
As 8.6 million viewers know, CBS’s “Big Brother” lost its virginity last week when David Lane, one of the eight original housemates, and Amanda Craig, one of the five exes introduced to spice things up, crawled under the covers in…
Now that video-on-demand reaches nearly 10 million homes, many cable networks have introduced on-demand programs. Others, like Discovery, Lifetime and Universal Television Networks, are currently developing their first on-demand packages. That’s a marked change from the debut of the service…
Monday, July 7, 2003-Sunday July 13, 2003TV Season Week No. 42NBC won its seventh consecutive week in adults 18 to 49 with a 3.0/10, while CBS won the total viewers title with 7.9 million on the strength of repeats from…
CBS Study Shows Older Audience Desired by Media Buyers The adults 25 to 54 demographic – not adults 18 to 49 — is the age demographic that media buyers and planners target in their media plans, according to a study…
Wall Street may be having a change of heart when it comes to AOL Time Warner. Influential Merrill Lynch analyst Jessica Reif Cohen has upgraded her rating on AOL shares to “buy” from “neutral,” and raised her price target 47…
Most TV stations rely on human memory for locating particular tapes in their vast libraries, but if a station doesn’t have an employee who’s been around for 30 years, it could be out of luck when it comes to tracking…
In Jeffry Culbreth’s ideal world, Julia Roberts, Ashton Kutcher, Colin Farrell and Demi Moore would appear on “Living It Up! With Ali & Jack” during premiere week. But the talent producer for the new syndie talk show, launching Sept. 15,…
With U.S. unemployment at the highest level in years, the next big reality show could be “Human Resources,” based on a smash hit in Argentina. Prospective employers-usually small businesses-hand over the job-selection process to the show, which lets a nationwide…