Logo

In Depth

A SPLITTING HEADACHE

Split-screen used to be a legitimate, if distracting, storytelling device in fictional TV and fictional cinema and nonfiction TV, and a visual convenience: Debaters who might actually be worlds apart, geographically as well as philosophically, could now appear face to…

PRESS TOUR BINGO AND A REAL LEGEND

Bingo!!!!! Whether any of those on the summer 2003 press tour in Hollywood ever actually yell that phrase, interrupting some producer, actor or suit in the middle of a press conference, it has become part of the long, rich lore…

MAKING A DIGITAL DIFFERENCE TO SHAKE UP APRIL CONFERENCE

As co-chair of the CTAM digital conference last April, Mark Greenberg wanted to shake things up a bit.So he and co-Chair Patty McCaskill, VP of programming and pay-per-view at Charter Communications, urged speakers and presenters to think outside the box….

High Hopes for ‘Stephanopoulos’

“This Week With George Stephanopoulos” will start its sophomore season with a second shot at living up to the promise and promotion that accompanied its launch last September.ABC News announced last week that it is merging the production units of…

ITV MUST SIMPLIFY TO THRIVE

Tyrone Lam has an apt name for an interactive TV executive. His industry has been on the lam. ITV officials said in the mid-1990s that the two-way technology would take over our living rooms-but they didn’t say that it might…

Product Spotlight: Grabbing Mpulse buyers

What it is: Mpulse from N2 Broadband, self-provisioning software and hardware for the cable industry What it Does: Mpulse is designed to allow greater customer control over new services, said Raj Amin, VP of business development for N2 Broadband, which…

POWER OF BRAND IDENTITY

Michael Pardee oversaw a CTAM project last year that took a fresh look at how consumers decide what to watch on TV. The results, presented in January, indicated the brand identity for an individual channel is playing an increasing role…

TCA Notes

FOX The season opener of third-year series “24” will air commercial-free, thanks to sponsorship by the Ford Division of The Ford Motor Co., which made a similar deal last year. “24” will premiere Oct. 28, from 9 p.m. to 10…

L.A. Disc Jockeys Land 2004-05 Series Pacts

Video is pushing the radio star once again as three television syndicators prepare to tap into the talent of disc jockeys on Los Angeles Clear Channel-station Star 98.7. Morning talk teammates Jamie White and Danny Bonaduce have entered into separate…

TAMI Winners Make Their Mark

Launched in 1981, The TAMI Awards are bestowed annually to members of the Cable & Telecommunications Association for Marketing who have contributed to the overall success and growth of the organization. The awards recognize creativity and effort in the development…