What Games Bring to GE
General Electric will be able to go for some real gold (and silver) after being bundled into the NBC bid that won the U.S. media rights to the 2010 and 2012 Olympic Games.While NBC paid $2.01 billion for all media…
In Depth
‘Ali & Jack’ Coming to Life
The launch of “Living It Up! With Ali & Jack” is still more than three months away, but there’s already a flurry of activity at the show’s production offices on the far west side of Manhattan. Just one day after…
Broadcast Growth Projected
Advertiser spending will continue to shift to broadcast from other media, next-generation technologies will create new businesses to offset aging platforms and broadband Internet access will stimulate consumer spending.Those are some of the leading trends that will shape the growth…
A SEARCH ENGINE FOR TV
Can you imagine trying to use the Internet without a search engine? It would be more frustrating than trying to write closed-captioning for Ozzie Osborne. With billions of Web pages, search engines such as Google, Yahoo! and Overture have become…
News Briefs
Don Mischer will return to executive produce the Primetime Emmy Awards this year, Television Academy Chairman Bryce Zabel and Fox Entertainment President Gail Berman announced. Mr. Mischer has produced seven previous Emmys telecasts and has won 13 Emmys of his…
Guest Commentary – David Brinkley: Reluctant Celebrity, News Pioneer
David Brinkley died a few weeks before his 83rd birthday, after a long and fruitful life and a very distinguished career. But it was sad. It was sad for David, who always resented growing old. It was sad, in another…
Rewriting Reality’s Script
Bruce Nash remembers the time years ago when he couldn’t get anyone to listen to his ideas for scripted comedies and dramas because he had been labeled a “reality producer” after creating hundreds of hours of successful reality clip shows…
Local Ads Remain a Hard Sell
The head of one of Madison Avenue’s most influential agencies is “not that sure how important local cable advertising is to all the [cable] operators.” Cable multiple system operators have not yet made it easy enough for advertisers to move…
Hearst Trims TV Business
Series and telefilm producer Hearst Entertainment, home of syndicated lifestyle programs such as “B. Smith With Style,” confirmed late last week it will exit the telefilm business and hand off its domestic distribution rights to Tribune Entertainment and international rights…
Taking Stock of the Hispanic Market
Headlines about the Hispanic population plus Nielsen’s plan to change its handling of Spanish TV ratings put advertisers on notice: Pay attention to your Hispanic media budgets. Publications ranging from The New York Times to The Wall Street Journal have…