The Insider
If you wanted to call a CBS Sports quorum last Tuesday, you had to go to New York’s Marriott Marquis, where LeslieAnne Wade, the division’s communications VP, was among the three WISE Women being recognized by Women In Sports and…
In Depth
Classified Information
A few progressive cable operators are putting a new face on an old idea and generating new local ad revenue in the process. Classified-type advertising has been around on some cable systems for years. Back in 1991 Cable Advertising of…
Echoes of the Minister of Newspeak
Remember Mohammed Saeed al-Sahhaf, the Iraq Minister of Information, who said Americans were nowhere near Baghdad even as coalition forces secured the airport and rolled into the city? For a moment last week, we wondered if he had found his…
VOD in Demand
Cox in San Diego encouraged its customers to steamroll and sledgehammer videotapes last month at the San Diego Sports Arena after a football game and the result was smashing-a 78 percent increase in video-on-demand buys for the month.Such innovative marketing…
Deal Fizzling
A nearly done $250 million cross-platform advertising deal between Viacom and OMD may get tossed simply because negotiations started too late.The pact-in effect, the projected second half of a mammoth $500 million two-part deal that most likely would have been…
Gigs
RolesJames Spader is in final negotiations to join the cast of ABC drama series “The Practice.” … Charisma Carpenter (“Angel”) and Holly Marie Combs (“Charmed”) will star in the ABC Family movie “See Jane Date,” based on the book by…
Success Stories: Branding Boom In Providence
Branding is what is giving TV revenues a boost in Providence, R.I.“Sun Smart” is a branding opportunity for WLNE-TV. Through the program, the Freedom Broadcasting-owned ABC affiliate sets up free skin cancer screenings at area beaches. Nurses and doctors from…
Quick Takes
“Technology has created an array of new sources of entertainment via new channels, operators and the Internet that require personnel. … The significant growth of companies and outlets in the marketplace has resulted in the creation of many more opportunities…
He’s Not Too Boring To Be A Bobble Head
Former “Dating Game” and “Love Connection” host Chuck Woolery was in Chicago last week at the NCTA National Show to announce he would star on the Game Show Network in “Naturally Stoned,” a reality show that mixes his work on…
When PR Was Young: Warren Cowan and Lee Solters
They have an accumulated 164 years of experience in Hollywood publicity, but neither likes to dwell on his age. “It makes it sound like I’m retired,” said Warren Cowan. “And I’m still struggling to do the business here. I’m very…