Joe Rooney, senior VP of marketing for Cox Communications, is a 22-year cable industry veteran and Tammi award-winner who heads the multiple system operator’s marketing efforts in 23 states. Mr. Rooney first joined Cox at the company’s Orange County, Calif.,…
“Playboy” pinup and Marilyn Manson gal-pal Dita Von Teese, who bills herself as the “grande dame of the burlesque revival,” took a martini glass bath, complete with giant olive sponge, at the party celebrating Viacom’s Spike TV, held at the…
How do you pack a hall at the American Museum of Natural History that’s already dwarfed by the fabled blue whale that hangs from the ceiling? For the “Sex and the City” kickoff, start (late, natch) with “SATC” stars (Sarah…
Planners frequently ask what the best way is to reach the light viewing quintile.Every day planners work with TV program ratings, audience composition, the reach/frequency of media plans and so forth. But often planners forget that what is really being…
There’s an old saying that all politics is local. For satellite TV companies, it seems like all problems are local.In the mid to late 1990s cable TV had a big advantage over satellite because the latter did not have the…
AdvertisingMarielise Nascimento to associate media director, Castells & Associados Advertising, Los Angeles, from media supervisor, Los Angeles’ Communications. Robyn Campbell to senior VP, group account director, Inter/Media Advertising, from senior VP, group account director, Minneapolis, Initiative Media.BroadcastingGregory Flock to local…
ABC’s “Extreme Makeover” is so popular in Richmond, Va., that Young Broadcasting-owned ABC affiliate WRIC-TV produced its own half-hour takeoff.The special showcased cosmetic treatments and spa procedures available locally. It also featured interviews of experts, some of whom were show…
Monday, June 9-Sunday, June 15TV Season Week No. 38 The debut of NBC’s summer series “Last Comic Standing” helped the network win the week in adults 18 to 49 with a 3.3 rating/10 share. NBC and CBS tied for first…
New York’s English-language television outlets are aggressively proclaiming “Hablamos Espa ‘ol” as they seek their slice of the market’s growing Hispanic population, now totaling an estimated 1.1 million Latino TV households, according to Nielsen Media Research.Entering the fray are Time…
While most local TV stations usually have access to one or more affiliate feed services, many are just discovering another option, The NewsMarket.The online video service, which offers downloadable content for television journalists, began actively marketing its service to local…