As Edgar Bronfman Jr. and his family gain momentum in their bid to buy the U.S. entertainment assets of Vivendi Universal, the possibility that John Malone could emerge as a last-minute bidder has become highly unlikely, since he might be…
Monday, June 2, to Sunday, June 8TV Season Week No. 37Powered by reality shows such as “For Love or Money” and “Fame,” NBC won the week in adults 18 to 49 with a 3.3 rating/10 share. NBC and CBS tied…
The plan to Maxim-ize the exposure of one of the publishing world’s hottest magazine titles and perhaps pique the interest of hard-to-attract young men with a prime-time NBC special threatened to fall apart after NBC affiliates got a gander at…
John Zimmerman is president and chief creative officer of O2ideas, a Birmingham, Ala.-based advertising agency founded in 1967, which currently has approximately 100 employees and $80 million in annual billings.The agency represents Expo Design Center, a division of Home Depot,…
Those who compare the transition from analog to high-definition with the transition from black-and-white to color television are “dead wrong,” according to Mark Cuban, president and chairman, HDNet.Unlike black-and-white program libraries, which retained value in the color era, the current…
NBC’s landmark deal for the 2010 and 2012 Olympic Games should be an eye-opener for the industry as a whole, not because of the unprecedented $2.2 billion price tag but because of the network’s innovative plan to bring a wide…
After a rip-roaring start the cable TV upfront is stalled as networks hold out for the price increases similar to those raked in by their broadcast brethren.“The market has slowed to a virtual crawl,” said Bill Abbott, senior VP, advertising…
NATAS Adds New Categories The National Academy of Television Arts and Sciences will begin honoring business and financial reporting with the creation of four new categories for the News and Documentary Emmy Awards: Coverage of a Current Business News Story,…
If you wanted to call a CBS Sports quorum last Tuesday, you had to go to New York’s Marriott Marquis, where LeslieAnne Wade, the division’s communications VP, was among the three WISE Women being recognized by Women In Sports and…
A few progressive cable operators are putting a new face on an old idea and generating new local ad revenue in the process. Classified-type advertising has been around on some cable systems for years. Back in 1991 Cable Advertising of…