This year’s Peabody Awards included recognition for PBS’ “Independent Lens: Mapping Stem Cell Research,” a documentary that took the complicated issue of stem cell research and made it personal. “Dr. Kessler was our way into this issue, because it gets…
The echoes of the historic 2008 election are still being felt at Hearst-Argyle Television, one of the nation’s largest station groups, which is being honored with a Peabody Award for its extensive campaign and issues coverage. The coverage was under…
Promo Campaign Uses Net’s Family of Characters
The question the film “King Corn” wanted to answer was simple: Where does our food come from? The answer was complex and sprawling, but it was made easier to digest by the storytelling, which the Peabody judges said started off…
The PBS documentary film series “P.O.V.” is a Peabody Award winner for Kazuhiro Soda’s “Campaign,” which the awards board called a “revealing, sometimes painfully funny documentary” that “observed the ragged political campaign of a naif handpicked and backed by Japan’s…
PBS’ “Depression: Out of the Shadows” began to take root when director Larkin McPhee read a New Yorker article on the topic by Andrew Solomon, which was later turned into the book “The Noonday Demon: An Atlas of Depression.” A…
“Ape Genius” started life at National Geographic Television, but when the organization struck its recent deal with PBS’ “Nova” to share editorial content for a series of specials, the program moved to PBS. A look at the latest research involving…
Public television’s “Washington Week” has been bringing reporters from the nation’s capital together for conversation for 42 years. This year, the program, whose current full title is “Washington Week With Gwen Ifill and National Journal,” is being honored with its…
In just four years since its founding, YouTube has grown into the world’s most popular video-sharing site. Its emergence as a valuable communications channel has earned a Peabody Award for what the Peabody board called “embodying and promoting democracy.” True…
One of the most powerful ways marketers can create impact in the marketplace is to reconfigure their offerings in a way that breaks with conventional category paradigms. When that reconfiguration provides consumers with more or better options than were previously…